Theordore Levitt

2 books

HBR's 10 Must Reads on Strategic Marketing by Harvard Business Review

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review

224 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
Marketing Myopia by Theodore Levitt

Marketing Myopia

Theodore Levitt

104 pages • first pub 2008 (editions)

nonfiction business informative fast-paced