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hanlasse's review against another edition
4.0
First of all I listened to the audio book for this one because Gary Vaynerchuck (author) narration is the shit.
This book isn't really for me (I knew that) because it focuses on selling the idea that using The Internet to communicate with your customers is major key. I believe in this, so didn't really need the preach, but that's not to take away that it's a good book.
If you know someone who find it hard to justify the cost of being active on The Internet with communication, you can probably give this book.
This book isn't really for me (I knew that) because it focuses on selling the idea that using The Internet to communicate with your customers is major key. I believe in this, so didn't really need the preach, but that's not to take away that it's a good book.
If you know someone who find it hard to justify the cost of being active on The Internet with communication, you can probably give this book.
kainsnow's review against another edition
3.0
Good book, worth a quick read if you're not sure how social media can have an impact on your business.
Gary seems truly enthusiastic about the content, and it comes across really well in the audiobook version of this title. Some actionable takeaways throughout, and all of it seems very straightforward to implement.
Gary seems truly enthusiastic about the content, and it comes across really well in the audiobook version of this title. Some actionable takeaways throughout, and all of it seems very straightforward to implement.
jnamadan's review against another edition
5.0
Another awesome book by @garyvee. Businesses need this book, but even if you aren't running a business his advice is good for every day practice. Care, care and care some more until it hurts.
readinen's review against another edition
4.0
I should preface this review by stating that while I intended to buy Gary Vaynerchuk's Thank You Economy on audio book, the opportunity came to review this book in exchange for a free copy. Based on what I've learned about, and from, Mr. Vaynerchuk up to now I didn't have to think twice about the opportunity.
I am an example of the fruits of the Thank You Economy; I am the easily overlooked customer, a blogger with a scattering of Facebook friends and Twitter followers who now gets to direct the few attentions I influence to the Thank You Economy and of course Mixergy.com, who bought me this book. This is the Thank You Economy in action, and while I am sure Mr. Vaynerchuk isn't putting a down payment on New York Jets because of my book review, I am glad to contribute the small amount of influence I can muster... which is really the point of all of this. Social media brought you to this review, whether via Twitter, Blogger, Facebook, Goodreads or who knows what else - and the ideas carried along by those mediums have the potential to gain a lot of momentum. This is not a book about using the Internet for marketing however.
What Thank You Economy tries to do is to win a debate that is going on in the boardrooms and meeting places of any business today -- how should we run our business? Where do we focus, and what do we focus on? In much the same way that marketing involves advertising, development, and branding, Vaynerchuk highlights an idea of "culture," which encompasses your employees, your product and your customers as he champions the cause of developing strong relationships both inside and outside of your company.
It is an idea that makes sense, but one that does not immediately affect the bottom line, and that is why Vaynerchuk wrote this book. Certainly Gary Vaynerchuk loves social media (almost) as much as he loves wine -- but do not make the mistake that this book is some sort of guide to using Twitter effectively. Vaynerchuk sees social media as a vehicle for customer interaction; one that speaks more directly to your business than sales figures and market surveys can. He explains the benefit of not only embracing the social media phenomenon, but also understanding it fully. Were the Internet simply another advertising space the Thank You Economy would not be taking the shape it has.
Vaynerchuk knows that the information age has brought about a new breed of customer. Today people are well informed - they research your service and/or product with reviews and their friends often minutes before a purchase. They do not simply flock to lower prices; they find and more importantly stay with the companies and people they like and respect. They migrate to values, not radiated through call-center scripts, but instead demonstrated by truly enthusiastic and genuine employees pushing great product.
I also find the Thank You Economy to be so relevant to the current business culture that I unfortunately knew first hand about some of the points that Vaynerchuk makes. Companies are cutting staff and increasing productivity; and walking amongst the survivors of these actions I hear the talk about how the focus on service is taking a back seat to profit. Companies that looked to cut into employee compensation and resources are unaware that employees who once cared about their job are now more concerned about keeping it than anything else. Those same companies are also losing critical ground in the debates happening behind Facebook messages and Twitter mentions. Rather than fostering cultures of employees who seek to help their employers, they only drive away the employees to companies that do care.
Perhaps the potential of a Thank You Economy revolution in business is far off from today given the battles Vaynerchuk seems to continually fight to get his message across, but to this reader it is a far more exciting and encouraging approach to business than the status quo. The Thank You Economy helps bring a much more honest and authentic method of doing business to light in a clear and straightforward way, and is well worth a read.
Regarding the audio book version: I am fairly confident in saying that the most persuasive and engaging aspect of this book is Mr. Vaynerchuk himself. Where the audio book shines is that Gary Vaynerchuk takes time to break into his reading and updates the listener on things that he knows since he wrote the book last year. Some of those interruptions can be a little bit goofy, like when he mentions with odd reluctance that he almost ate split pea soup the other day, but often he interjects some additional thoughts and commentary that really fleshes out his thoughts in the book. Really the best way to sum up the audio book version is to say that it is the second edition of the Thank You Economy; but that should not dissuade you from enjoying either version.
I am an example of the fruits of the Thank You Economy; I am the easily overlooked customer, a blogger with a scattering of Facebook friends and Twitter followers who now gets to direct the few attentions I influence to the Thank You Economy and of course Mixergy.com, who bought me this book. This is the Thank You Economy in action, and while I am sure Mr. Vaynerchuk isn't putting a down payment on New York Jets because of my book review, I am glad to contribute the small amount of influence I can muster... which is really the point of all of this. Social media brought you to this review, whether via Twitter, Blogger, Facebook, Goodreads or who knows what else - and the ideas carried along by those mediums have the potential to gain a lot of momentum. This is not a book about using the Internet for marketing however.
What Thank You Economy tries to do is to win a debate that is going on in the boardrooms and meeting places of any business today -- how should we run our business? Where do we focus, and what do we focus on? In much the same way that marketing involves advertising, development, and branding, Vaynerchuk highlights an idea of "culture," which encompasses your employees, your product and your customers as he champions the cause of developing strong relationships both inside and outside of your company.
It is an idea that makes sense, but one that does not immediately affect the bottom line, and that is why Vaynerchuk wrote this book. Certainly Gary Vaynerchuk loves social media (almost) as much as he loves wine -- but do not make the mistake that this book is some sort of guide to using Twitter effectively. Vaynerchuk sees social media as a vehicle for customer interaction; one that speaks more directly to your business than sales figures and market surveys can. He explains the benefit of not only embracing the social media phenomenon, but also understanding it fully. Were the Internet simply another advertising space the Thank You Economy would not be taking the shape it has.
Vaynerchuk knows that the information age has brought about a new breed of customer. Today people are well informed - they research your service and/or product with reviews and their friends often minutes before a purchase. They do not simply flock to lower prices; they find and more importantly stay with the companies and people they like and respect. They migrate to values, not radiated through call-center scripts, but instead demonstrated by truly enthusiastic and genuine employees pushing great product.
I also find the Thank You Economy to be so relevant to the current business culture that I unfortunately knew first hand about some of the points that Vaynerchuk makes. Companies are cutting staff and increasing productivity; and walking amongst the survivors of these actions I hear the talk about how the focus on service is taking a back seat to profit. Companies that looked to cut into employee compensation and resources are unaware that employees who once cared about their job are now more concerned about keeping it than anything else. Those same companies are also losing critical ground in the debates happening behind Facebook messages and Twitter mentions. Rather than fostering cultures of employees who seek to help their employers, they only drive away the employees to companies that do care.
Perhaps the potential of a Thank You Economy revolution in business is far off from today given the battles Vaynerchuk seems to continually fight to get his message across, but to this reader it is a far more exciting and encouraging approach to business than the status quo. The Thank You Economy helps bring a much more honest and authentic method of doing business to light in a clear and straightforward way, and is well worth a read.
Regarding the audio book version: I am fairly confident in saying that the most persuasive and engaging aspect of this book is Mr. Vaynerchuk himself. Where the audio book shines is that Gary Vaynerchuk takes time to break into his reading and updates the listener on things that he knows since he wrote the book last year. Some of those interruptions can be a little bit goofy, like when he mentions with odd reluctance that he almost ate split pea soup the other day, but often he interjects some additional thoughts and commentary that really fleshes out his thoughts in the book. Really the best way to sum up the audio book version is to say that it is the second edition of the Thank You Economy; but that should not dissuade you from enjoying either version.
michaelesch's review against another edition
4.0
I'm new to Gary Vee, but I started listening to his podcast a couple of weeks ago. I like his excitement and enthusiasm. I agree with the premise of this book that social media is crucial to having a successful business in this third industrial revolution. Some of the book is repetitive, but the best ideas need to be repeated over and over again. Recommended reading if you are involved in a business that has customers. š
readhikerepeat's review against another edition
4.0
In the town where I was born there was this great, locally owned Ace Hardware store. It was owned by the same family for as long as I could remember and they knew everyone and everything that was happening in town. My grandparents were frequent customers because they lived a few doors down and while I donāt know that they were all friends, they certainly had a sense of community. This sense of community is important because even though I moved to Florida at the age of 3, I wound up in the store every summer when we visited and every single summer the owner knew who I was, what I was doing, what grade I was in, and whether or not I was getting good grades. When I moved in with my grandmother at the age of 19, I, too, became a regular and was treated like family every single time I went in for a candy bar or a soda.
I share this story because The Thank You Economy by Gary Vaynerchuk is about how to harness the power of social media to recapture this sense of community around a business or brand in the digital age. While people donāt congregate around the local hardware shop to swap neighborhood gossip nowadays, they do congregate online and share their experiences with a much larger audience. The sentiment is the same and the reputation of a business still hinges on what people are saying about them, only now people across the country can either become your biggest fans or your biggest haters.
Lululemon experienced the downside of this when someone with their company said that their pants were splitting because womenās thighs were too fat, whereas Reeseās recently enjoyed a surge in popularity on Twitter following their clever response to complaints that their Christmas trees didnāt look like trees. In both instances, a social media firestorm erupted and how the companies responded guided the conversation. In Lululemonās case, complaints were initially met with blame, whereas Reeseās embraced the complaints and shifted the conversation to a positive. I have no idea whether either response impacted sales but I do know that each company will be forever linked with their responses.
Now, back to the book. I listened to this book on audio and it was narrated by Vaynerchuk himself, which added some spunk to the values he was expounding because heās a very energetic narrator. Although he went āoff scriptā a lot, his advice is sound. Most of what he shares was not news to me, but as someone who has, at times, come to see social media as a chore rather than an asset, it was nice to be reminded of the power of conversation and that yes, Twitter is important. The main takeaway is that using social media to promote a brand or business is about more than click-through rates and advertising ā itās about building a community of supporters who will both buy what youāre selling and convince others to do the same.
For the full review, visit The Book Wheel.
I share this story because The Thank You Economy by Gary Vaynerchuk is about how to harness the power of social media to recapture this sense of community around a business or brand in the digital age. While people donāt congregate around the local hardware shop to swap neighborhood gossip nowadays, they do congregate online and share their experiences with a much larger audience. The sentiment is the same and the reputation of a business still hinges on what people are saying about them, only now people across the country can either become your biggest fans or your biggest haters.
Lululemon experienced the downside of this when someone with their company said that their pants were splitting because womenās thighs were too fat, whereas Reeseās recently enjoyed a surge in popularity on Twitter following their clever response to complaints that their Christmas trees didnāt look like trees. In both instances, a social media firestorm erupted and how the companies responded guided the conversation. In Lululemonās case, complaints were initially met with blame, whereas Reeseās embraced the complaints and shifted the conversation to a positive. I have no idea whether either response impacted sales but I do know that each company will be forever linked with their responses.
Now, back to the book. I listened to this book on audio and it was narrated by Vaynerchuk himself, which added some spunk to the values he was expounding because heās a very energetic narrator. Although he went āoff scriptā a lot, his advice is sound. Most of what he shares was not news to me, but as someone who has, at times, come to see social media as a chore rather than an asset, it was nice to be reminded of the power of conversation and that yes, Twitter is important. The main takeaway is that using social media to promote a brand or business is about more than click-through rates and advertising ā itās about building a community of supporters who will both buy what youāre selling and convince others to do the same.
For the full review, visit The Book Wheel.
mollywithcurls's review against another edition
4.0
This book is a must read for anyone in business or social media. If you're young, like me, a lot of it will seem like common sense but he puts things to practical use and tells lots of first person accounts and examples of social media in practice to build businesses.
anhowd's review against another edition
4.0
Even though this book was written on the cusp of social mediaās popularity, the message itself still holds true. Build a sense of community around your brand.