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bucket's review
4.0
The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter.
The content of this book is very much adapted from his blog, which is good and bad. Good because it can be read in several dozen blog-length nuggets, each of which feels pretty complete. But bad because it's pretty repetitive and not always very depthful. After all, Scott tells each story in just a page or two.
Overall, this is a great introduction to the practicalities of marketing and PR in the age of the internet and it helps get your wheels spinning and ideas flowing. You will still likely need (and want) more in-depth advice and information about any given area you decide to tackle in your work.
Themes: marketing, public relations, communication, media, internet, technology, social media, business
The content of this book is very much adapted from his blog, which is good and bad. Good because it can be read in several dozen blog-length nuggets, each of which feels pretty complete. But bad because it's pretty repetitive and not always very depthful. After all, Scott tells each story in just a page or two.
Overall, this is a great introduction to the practicalities of marketing and PR in the age of the internet and it helps get your wheels spinning and ideas flowing. You will still likely need (and want) more in-depth advice and information about any given area you decide to tackle in your work.
Themes: marketing, public relations, communication, media, internet, technology, social media, business
18thstjoe's review
2.0
had to read this one for work, would have been better if we were a B2C company, or if it was 2004.
chelseyclark's review
3.0
For clarification, I read the fourth edition of this book, which I believe was released in 2013 and is the most recent edition at this time.
This is a decent book. It's a big honking thing, and my biggest complaint is that the book needs trimming and editing. While the writing style was relaxed and easy to read, I felt that it was a bit too conversational in that there was no concern for brevity. The book is heavy on examples of how the New Rules work in real life companies, which is great, but sometimes it seemed like it was taking forever to learn new things because there were just examples after examples. It's important to know that the Rules work, yes, but I think the book could easily be trimmed down. I actually put this book down at about the 2/3 mark because I was tired of it, and picked it back up several months later to finish.
The good side of this book is that it does give you a lot of real strategies and ideas of how you can use them. Scott also makes a great point at the end that not everything works for every business, and you kind of have to pick and choose what might work best for you, or experiment to find that right mix. If you look at it this way, this book gives a really great spread of things to work with. You're not meant to use the whole book.
So, at the end of the day, this was a pretty middle-of-the-road kind of book. When I was finished, I was glad that I had finally done so, but it was a bit of a battle to get there.
This is a decent book. It's a big honking thing, and my biggest complaint is that the book needs trimming and editing. While the writing style was relaxed and easy to read, I felt that it was a bit too conversational in that there was no concern for brevity. The book is heavy on examples of how the New Rules work in real life companies, which is great, but sometimes it seemed like it was taking forever to learn new things because there were just examples after examples. It's important to know that the Rules work, yes, but I think the book could easily be trimmed down. I actually put this book down at about the 2/3 mark because I was tired of it, and picked it back up several months later to finish.
The good side of this book is that it does give you a lot of real strategies and ideas of how you can use them. Scott also makes a great point at the end that not everything works for every business, and you kind of have to pick and choose what might work best for you, or experiment to find that right mix. If you look at it this way, this book gives a really great spread of things to work with. You're not meant to use the whole book.
So, at the end of the day, this was a pretty middle-of-the-road kind of book. When I was finished, I was glad that I had finally done so, but it was a bit of a battle to get there.
vensykrishna's review
4.0
Reads like an ancient manual on attention arbitrage from the early days of the web. Enjoyed it as a history book.
vlad's review
2.0
Pretty basic. Good for junior marketing and PR professionals, or for late-career professionals who haven't been keeping up with internet technology.
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