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iamahmedkhalifa's review against another edition
4.0
It’s not often that you find a non-fiction book which tells great stories. But One + One = Three by Dave Trott is one of the very few I’ve read and really enjoyed.
Dave Trott is an advertising copywriter who also runs his own award-winning advertising agency and has put together this Zen-like storytelling book, which is filled with real-life stories, case studies and told in humorous but also very practical way. It’s a very unfamiliar layout, but I have grown to appreciate it.
You’d think that it’s for the professional business world, but it’s actually also very relevant for every aspect of life.
Because it makes you think…and in a creative way.
I just love the way he pretty much told dozens of stories and what you can learn from them. Almost like real-life examples of "the boy who cried wolf" and the moral of the story.
I have put together a blog post and video review about this book here >> https://iamahmedkhalifa.com/blog/one-plus-one-equals-three-dave-trott-book-review/
Dave Trott is an advertising copywriter who also runs his own award-winning advertising agency and has put together this Zen-like storytelling book, which is filled with real-life stories, case studies and told in humorous but also very practical way. It’s a very unfamiliar layout, but I have grown to appreciate it.
You’d think that it’s for the professional business world, but it’s actually also very relevant for every aspect of life.
Because it makes you think…and in a creative way.
I just love the way he pretty much told dozens of stories and what you can learn from them. Almost like real-life examples of "the boy who cried wolf" and the moral of the story.
I have put together a blog post and video review about this book here >> https://iamahmedkhalifa.com/blog/one-plus-one-equals-three-dave-trott-book-review/
palindrome's review against another edition
5.0
Oh my god this book! I feel stupid that I've only just picked this up, 5 years since I first began studying advertising. This book is more than another book about advertising - it's inspiration and ideas when you need them most.
With so many chapters and stories of just a few pages, I can guarantee I will pick it up for years to come whenever I'm stuck on a brief and need just a little bit of a push in the right direction.
If you are in a creative career and buy one book - make it this.
With so many chapters and stories of just a few pages, I can guarantee I will pick it up for years to come whenever I'm stuck on a brief and need just a little bit of a push in the right direction.
If you are in a creative career and buy one book - make it this.
indiescribe's review
4.0
Stories, yes. Masterclass, no. That's how I felt on the last page. The stories serve as interesting examples and Dave Trott leaves you to do your own thinking.
Maybe, he wanted to say that creativity cannot be taught in a class. It has to be practiced in the outside world and in the real estate between the ears.
The stories are fun anecdotes. I would recommend you read one and then put down the book to really think about it. Maybe, co-relate it to something happening around you. Put it through the mental digestive process.
Maybe, he wanted to say that creativity cannot be taught in a class. It has to be practiced in the outside world and in the real estate between the ears.
The stories are fun anecdotes. I would recommend you read one and then put down the book to really think about it. Maybe, co-relate it to something happening around you. Put it through the mental digestive process.
robram's review
5.0
This is a great, quick read but one that will have you returning again and again.
Full of short anecdotes that each illustrate a simple point
Sparsely written much as Hemingway would have.
In essence - cracking. Read it,
Full of short anecdotes that each illustrate a simple point
Sparsely written much as Hemingway would have.
In essence - cracking. Read it,
wilte's review
5.0
Insightful collection of what could have been blogposts, on advertising and influencing people. Very to the point, no superluous words.
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