Reviews

It Takes a Tribe: Building the Tough Mudder Movement by Tim Adams, Will Dean

flobeulah's review against another edition

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3.0

I just signed up for a tough mudder and I wanted to know more about the story behind and how it all started.

I love their pledge:
As a Tough Mudder, I pledge that
I understand this event is a race... but not an excuse to be a selfish jerk
I will uphold the Tough Mudder values of teamwork and camaraderie
I will help my fellow competitors complete the course I will not whine... losers whine
I recognise that in life the race is long... and in the end, only really with myself

jennbairos's review

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4.0

It Takes a Tribe is as much about the history, path, and growth of Tough Mudder as it is about resilience. About collaboration. About dealing with your crap and moving on to the next thing.

I love Tough Mudder, so I really enjoyed reading about how Tough Mudder came to be and the journey the company has been on. I especially loved learning the process for creating and testing new obstacles. The list of "crazy obstacle ideas" that they've passed on was fun to read.

Dean also talks about being an entrepreneur and the lessons he's learned starting his own business. He's open about his failures and discusses not only how he started his own company, but also how he was able to set the scene for the birth of a tribal culture among the 3 million Tough Mudder participants. Many Tough Mudder obstacles are designed so that they must be completed with a team. Even for the strongest athlete, it would be impossible to complete 100% of Tough Mudder alone. One of the participants is quoted in the book saying, "there is that human touch point. You don't get held up that much in life, but it's an important thing."

Between each chapter are inspirational stories of individuals and teams who have run Tough Mudder for very special reasons. People who have overcome the worst parts of life: cancer, child loss, blindness, and more waking up and saying "I'm going to do something hard today." It is impossible not to be moved by their stories.

I found It Takes a Tribe to be very encouraging and many sentences of my copy are underlined. It's a quick read, and if you are a Tough Mudder fan, a young entrepreneur, or just interested reading more about the importance of persistence, I recommend you pick up a copy of this book. Mainly, Dean wants you to remember that the obstacle is the point. Whether on a Tough Mudder course or somewhere else in your life, the hurdle in front of you is not "not supposed to happen." You will find your way through, and you will come out stronger on the other side.
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