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acousticdefacto's review against another edition
informative
lighthearted
reflective
medium-paced
5.0
shannonw19's review against another edition
4.0
If you have a job where you need agreement. If you are tired of arguing with relatives over the same things. If you just want to know how to sway people without pushing. Read this book. It has completely changed the way I'm going to deal with people.
Jonah Berger gives you tools to use to get people to say yes. He also explains why people tend to say no to new things. It provides solid tools and techniques to bridge gaps without making people angry. He gives you a road map to overcome even the most solid objections. Even if I never use any of the tools consciously, I now understand why people feel the way they do. That is immensely helpful, especially when I teach.
This book doesn't have to be used for politics, sales, or marketing. It can be used in every day life. To get your teenager to clean his room or a toddler to eat her vegetables. I will be recommending this book to everyone. There is something useful in it for everyone. Mr. Berger's writing style is conversational and he makes the data he uses to back his points easy to understand with anecdotes about each topic.
I won this book from Goodreads and received no compensation in exchange for this review. The opinions expressed herein are mine and mine alone.
Jonah Berger gives you tools to use to get people to say yes. He also explains why people tend to say no to new things. It provides solid tools and techniques to bridge gaps without making people angry. He gives you a road map to overcome even the most solid objections. Even if I never use any of the tools consciously, I now understand why people feel the way they do. That is immensely helpful, especially when I teach.
This book doesn't have to be used for politics, sales, or marketing. It can be used in every day life. To get your teenager to clean his room or a toddler to eat her vegetables. I will be recommending this book to everyone. There is something useful in it for everyone. Mr. Berger's writing style is conversational and he makes the data he uses to back his points easy to understand with anecdotes about each topic.
I won this book from Goodreads and received no compensation in exchange for this review. The opinions expressed herein are mine and mine alone.
theteachersedge's review against another edition
informative
reflective
medium-paced
4.0
While a lot of it seems obvious, it is a good reminder that changing other people’s minds is delicate work and we can’t eat the whole elephant at once.
rodrigod's review against another edition
3.0
Más cercano a un mal libro de influencia o ventas que otra cosa. Trata de seguir la misma estructura de Contagious pero con mucho menos sustancia. No vale la pena.
rbogue's review against another edition
Catalysts are different. They make chemical reactions happen faster – but they’re not consumed in the process. For those who are driving change, being a catalyst is what you want: better results without being used up. The Catalyst: How to Change Anyone’s Mind is a journey through the techniques that allow people accomplish change without being used up.
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bootman's review against another edition
5.0
Jonah Berger is one of my favorite authors when it comes to analyzing human behavior, so I just had to get this book on launch day. It was fascinating, and I binged it within the first 24 hours.
This book, as well as his others, aren’t just for marketing. It’s easy to see the wide application of these strategies. For me, it helped me figure out ways to help people want to improve their mental health.
This book, as well as his others, aren’t just for marketing. It’s easy to see the wide application of these strategies. For me, it helped me figure out ways to help people want to improve their mental health.
benrogerswpg's review against another edition
3.0
Enjoyed this one. Not as inspiring as Jonah's other books.
Still I enjoyed a bunch of it. Freemium!
3.7/5
Still I enjoyed a bunch of it. Freemium!
3.7/5