You need to sign in or sign up before continuing.

informative medium-paced

This book was interesting but shallow: it feels almost like a first draft of an in-depth story. I appreciated how McNeal humanizes the people behind the camera but to be honest we don’t need it: there were so many other topics related to social media influencers that could’ve been explored (and were set up for exploration) but then were left alone.

A quick read but would like a second edition with more information.

I was hoping the book would go more in depth about the influencer industry, or at least turn a critical eye to it, but it felt like it was largely just fawning and was one-dimensional.
bubblescotch's profile picture

bubblescotch's review

2.5
informative lighthearted medium-paced

Lacks any real depth or journalistic rigor. Just kind of seems like the author gushing about how neat she thinks influencers are. Honestly reads like an overlong Buzzfeed article.
informative medium-paced
informative lighthearted fast-paced
reflective slow-paced
informative medium-paced

I don’t like to rate nonfiction because putting a star on people’s lived experiences just doesn’t feel right—

This was a very solid middle-of-the-road read for me. It was quick and there were definitely some entertaining aspects. I LOVED reading about Mirna and as a Vermonter, felt so proud that the most obviously likable influencer she “follows” is a Vermonter too.

I was really excited when I read the first chapter because it felt like McNeal was setting the scene for a deep dive into the Mormon/influencer venn diagram that I’m absolutely fascinated by, but she didn’t take that aspect as far as I was hoping and to be quite honest, I think I could write a more informative book about that piece of the puzzle based on my research (Reddit counts as research right?)

I was also a bit disappointed at how “pro” influencer this story is, because while I do think McNeal offers up criticism at times, it’s not done so in a direct way and it’s more like tongue in cheek snark that leaves the information up to the reader to interpret for themselves. I’m not sure that I need to read about how hard these jobs are and how reels make it harder and was hoping for a bit more nuanced discussion? I don’t think every influencer deserves a take-down and GOMI is disgustingly vicious, but there are some aspects of influencing that I would’ve liked her to touch on, like how much this lifestyle contributes to consumerism and the unattainable version of “perfection.” I think at one point I laughed out loud because she wrote something like “Instagram still has negative effects on mental health,” like YA THINK?!? Talk about an understatement.

She did make a really interesting point that I’ve struggled to articulate as a millennial that I think helps me understand why even though I’m not that far apart from age in Gen Z, why I feel SO different than them at times,—saying “For Gen Z, there is no culture and internet culture. They are one.” I’d read an entire book on that thought, and I’m not writing off McNeal forever just because I wasn’t blown away by this, so maybe that can be the next book??
informative medium-paced

Le premesse del libro sono anche interessanti (il cambio di paradigma da blog  a Instagram, cosa si aspettano gli utenti oggi rispetto a un tempo, l'etica e la legislazione quando si mostrano i figli) però vengono trattate in modo un po' superficiale. L'impressione è che la giornalista non voglia "inimicarsi" le influencer che ha seguito per scriver il libro o possibili collaborazioni future. 
Un peccato, perché apre spunti interessanti su diverse tematiche trattate invece in modo puntuale, come la scarsa rappresentazione di determinate nicchie di mercato.
Tuttavia è una lettura piacevole, forse più per chi non è del settore.

Kind of a snore. Surface level journalistic work. This felt biased with the authors favorite influencer follows. Not much was uncovered, I was hoping for more of an exposé of the industry. This was not it.