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tashaseegmiller's review
5.0
This unassuming book completely shifted the way I think about engaging with an audience, the way I engage with people. While self-promotion and marketing can, at time, feel smarmy, Dan Blank absolutely changed the way I think about engaging with people online.
Though this isn't a long book (170 pages), it is one that will encourage the reader to think, to practice, to prioritize, to engage. And if the reader will have the courage to be vulnerable, even in spurts, it becomes clear that this heartfelt book is written with a sincere desire to help and to change the role of social media, websites, and even bios to become something that encourages real engagement. I absolutely loved it and will be recommending to people for a long time.
Though this isn't a long book (170 pages), it is one that will encourage the reader to think, to practice, to prioritize, to engage. And if the reader will have the courage to be vulnerable, even in spurts, it becomes clear that this heartfelt book is written with a sincere desire to help and to change the role of social media, websites, and even bios to become something that encourages real engagement. I absolutely loved it and will be recommending to people for a long time.
readingistravel's review
5.0
Informative and Practical
I started reading this book at the right time for me. As someone who’s getting ready to debut as an author, reading this book made me realize how much I still have to learn. And that shying away isn’t going to help me connect to people.
I started reading this book at the right time for me. As someone who’s getting ready to debut as an author, reading this book made me realize how much I still have to learn. And that shying away isn’t going to help me connect to people.
bartendm's review
4.0
This is a marketing book for creative individuals, and I focused on one of the major arenas he covers, writing. What I love about the book is that Dan Blank talks about an approach to reach individual people one at a time in a way that is meaningful to them in their lives--Bring them through the gateway of your work to enrich themselves. Suddenly marketing doesn't sound anathema to the creative spirit, rather an extension of it.
He gives lots of practical pointers and is a creative person himself, as well as a marketing consultant to other creative individuals. It is a great way to consider where best to focus your energy in this arena and not to follow "the pack" and always be one step behind someone else who found something that worked for them. Very helpful if you want to set up a blog, or other regular means of communication with the digital world. Checking out his own online presence is also a good example of what he writes about.
He gives lots of practical pointers and is a creative person himself, as well as a marketing consultant to other creative individuals. It is a great way to consider where best to focus your energy in this arena and not to follow "the pack" and always be one step behind someone else who found something that worked for them. Very helpful if you want to set up a blog, or other regular means of communication with the digital world. Checking out his own online presence is also a good example of what he writes about.
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