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e_z's review
informative
reflective
medium-paced
3.0
The introduction and a couple of the conceptual chapters made a strong argument. I wasn’t as interested in the numerous business school style case studies.
deedireads's review
informative
inspiring
medium-paced
5.0
I first heard about Good Strategy/Bad Strategy on an old podcast episode from the content agency Animalz. In it, the hosts discussed how the common use of the term “content strategy” (a set of goals and plans for execution) isn’t actually a “strategy” at all (it’s a plan). This book’s big takeaway — which explains what a strategy is and is not — inspired that episode.
It’s been a long, long time since I read a business book that felt like it earned the entire length of the book. This is no cheap expansion of a good TED Talk, like so many business books nowadays are; it’s a well-written set of lessons explaining a fairly complex topic that builds upon itself. And once you do grasp it, it’s really revolutionary. I covered about 25 sticky notes with notes about how to apply its concepts to my work as a content marketer.
I can’t wait to put this stuff into practice at work in the second half of this year and on. If you’re responsible for the strategy of any part of the company you work for, I highly, highly recommend!!
It’s been a long, long time since I read a business book that felt like it earned the entire length of the book. This is no cheap expansion of a good TED Talk, like so many business books nowadays are; it’s a well-written set of lessons explaining a fairly complex topic that builds upon itself. And once you do grasp it, it’s really revolutionary. I covered about 25 sticky notes with notes about how to apply its concepts to my work as a content marketer.
I can’t wait to put this stuff into practice at work in the second half of this year and on. If you’re responsible for the strategy of any part of the company you work for, I highly, highly recommend!!