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This book had been recommended to me multiple times, but I'll admit the price tag scared me off. Nearly $9 for an ebook isn't something I'm willing to pay often. But I read the sample and got fired up, so went ahead and plunked down my cash...and now I'm recommending the book to other people.
Why is Launch worth the high price tag? It's extremely easy to read, for one thing, with no padding (unless you count the inspirational case studies). The author really sets out the nuts and bolts of his system of online marketing, and the book gave me several ideas for products we might add to our offerings.
One big warning --- like any other non-get-rich-quick book, the method outlined in Launch takes considerable time and effort to get right. So if you're not serious about devoting 100+ hours to developing a sustainable online business that will pay the bills without eating up your life, this book isn't for you. That said, I wish I'd had this information sooner since it takes some of the techniques I've stumbled across --- hitting mental triggers like scarcity, focusing on businesses that can scale up without swallowing all of your time, etc. --- and brings them to another level. $9 well spent.
Why is Launch worth the high price tag? It's extremely easy to read, for one thing, with no padding (unless you count the inspirational case studies). The author really sets out the nuts and bolts of his system of online marketing, and the book gave me several ideas for products we might add to our offerings.
One big warning --- like any other non-get-rich-quick book, the method outlined in Launch takes considerable time and effort to get right. So if you're not serious about devoting 100+ hours to developing a sustainable online business that will pay the bills without eating up your life, this book isn't for you. That said, I wish I'd had this information sooner since it takes some of the techniques I've stumbled across --- hitting mental triggers like scarcity, focusing on businesses that can scale up without swallowing all of your time, etc. --- and brings them to another level. $9 well spent.
This is my favorite "how to" book since The Four Hour Work Week. To be honest there is two reasons for this, one - it is a subject that I am not familiar with already and and two instead of telling you to do something it tells you how to do it. I am a big fan of actionable steps.
The book outlines how to take an idea or invention and licence that idea to a company capable of developing and producing it without expensive patients.
The only downside of this book is that it is American-sentric and differing laws in other countries may negate the technique.
The book outlines how to take an idea or invention and licence that idea to a company capable of developing and producing it without expensive patients.
The only downside of this book is that it is American-sentric and differing laws in other countries may negate the technique.