For God's Sake: An Adman on the Business of Religion by Amish, Ambi Parameswaran

4.0 AVERAGE

thatwierdbooklady's review against another edition

4.0
This was the first book that I picked up this year and boy was it good. Normally a book on advertising would contain more about advertising than the perspective it takes but this book is quite the opposite. It tell you the origins of things you thought you knew. How some events are just the hype from intelligent marketers and how some companies can single handedly change the scenario one area at a time. I loved the book but definitely was hoping for more of the advertising part than the religion.