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lbeckett's review against another edition
5.0
Really enjoyed this book, which validated concepts I had considered. Early examples of Ben & Jerry’s ice cream. Appreciated learning about 5–15 reports and “Go For Broke” Septembers.
rick2's review against another edition
5.0
Read this instead of pretty much anything else about starting a small business. Real honest advice from people who have done it without mythologizing or blowing smoke.
rolandhesz's review against another edition
5.0
When I decided to start my own business, I have bought a couple of books on starting a small business.
I did not expect that reading books will solve all my problems, but I have figured that they will answer some questions, and give some ideas.
Growing a business was so far my favourite.
Plain language, no jargon, no buzzwords, simple examples.
The fact that it was first published in 1987 should not scare you away. The ideas and concepts are so basic and so eternal that time will hardly change them.
First of all, the title. Growing a business. Not building, creating, but growing. It makes it clear that a business needs constant care from the moment you plant the seed, even when - or if - it grows into a mighty tree.
Then come the chapters, filled with common sense, anti-hype titles and contents.
Be careful,you may succeed. Too much money is worse than too little. Size is no longer and advantage. If it's a good idea, it's too late. Plan to fail.
The book looks at different and important aspects of business: the business idea, ownership, how to get funding, business plans, and more.
A full, complete book, one that you can read more than one time.
And all in plain, everyday English.
I did not expect that reading books will solve all my problems, but I have figured that they will answer some questions, and give some ideas.
Growing a business was so far my favourite.
Plain language, no jargon, no buzzwords, simple examples.
The fact that it was first published in 1987 should not scare you away. The ideas and concepts are so basic and so eternal that time will hardly change them.
First of all, the title. Growing a business. Not building, creating, but growing. It makes it clear that a business needs constant care from the moment you plant the seed, even when - or if - it grows into a mighty tree.
Then come the chapters, filled with common sense, anti-hype titles and contents.
Be careful,you may succeed. Too much money is worse than too little. Size is no longer and advantage. If it's a good idea, it's too late. Plan to fail.
The book looks at different and important aspects of business: the business idea, ownership, how to get funding, business plans, and more.
A full, complete book, one that you can read more than one time.
And all in plain, everyday English.
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