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bisthesu's review against another edition
2.0
A collection of annoying sales tactics used by sales folks trying to get you to buy. A far better book to read about influencing others is Influence by Robert Cialdini.
ramonamead's review
4.0
While primarily addressing those in sales positions, this short, concise book can be useful for improving communication in all types of relationships. I know I will reference it a lot for professional purposes. The concept of using the right words for a situation is powerful and useful across the board.
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