This is like a 250 pages long anthropology book describing what happens when a shitty tech company hires a shitty employee.

I love it.

Honestly though, I wonder if Dan Lyons realises that he exhibits the very behaviours he criticises and looks down upon.

Or maybe he really is a *smart, but acerbic guy* - and he makes it known by writing a highly self aware book. We will never know, though.

Eu tinha entendido que era um livro de comédia, mas é de horror. É assustador pensar que os novos psicopatas conseguem ser piores que os anteriores, e que são quem deve dar as cartas cada vez mais no deplorável mundo novo.

O estilo do autor é fácil de ler (sendo corporativista, eu não esperaria menos dum jornalista), apesar de eu achar um tanto seco, e o ritmo é excelente. A parte final ficou meio jogada - um epílogo sobre como a vida na era pós-Snowden não é bolinho -, o que eu imagino que tenha a ver com a correria da editoria pra atualizar os acontecimentos a tempo de lançar o livro no prazo.

Pra quem acha que um monte de startups vão mudar o mundo pra melhor, vale a leitura. Pra quem pensa o contrário, também.
funny informative lighthearted

Wow this was a funny, scary, and oddly familiar book. This description of HubSpot is eerily similar to a company I worked for who's main colour palette is also orange. If you worked there too then this is a must read.

If you work in tech I highly recommend reading this. It exhibits the extreme of Silicon Valley Culture.

This is not a book I would have likely picked up on my own, but it was amazingly informative and entertaining. Lyons's description of working in a start-up tech company is enthralling and is so surreal it seems almost fake.

I have seen some tech companies briefly and had no desire to work in this atmosphere - this book only lends credence to my beliefs and astounds me with the depths of fanaticism employees feel towards a company that does not care about them.

The premise of this book sounded so funny, but (ironically) Lyons struck me as the arrogant entitled voice that he’s trying to mock. He makes a career switch from reporting to marketing, and then critiques the terminology and techniques of marketing as barely above criminal. He doesn’t bother to learn how to succeed in this new role - he just mocks it for being different from journalism. He is upset his coworkers don’t want to trash talk each other. His descriptions of women are also generic and flippant, as though a team of women marketers were essentially clones of the same stereotype. In summary, I was hoping for funny observations, but his cynical stereotypes just felt lazy and annoying.

Disturbing. Hilarious. Hilariously disturbing.
funny fast-paced

The author called this book scathing, and he was right. It's also hilarious, eye-opening, and hard to put down. I think there are a lot of tech startups feeling really relieved right now that they weren't the ones to hire Dan Lyons as a "Marketing Fellow" (read: glorified writer of low-level blog posts). But as much as the book focuses on Lyons' time at HubSpot, it also fires arrows at a number of other major tech companies, for issues of sexism, ageism, lack of diversity, and so on (not to mention that whole not-generating-a-profit thing in many cases).

This book is partly a takedown of HubSpot and cult-like tech companies in general, and partly a fish-out-of-water tale of a 50-something guy trying to make a go of it in a new industry while feeling alienated from his orange-clad, Kool-Aid-sipping coworkers who are half his age. Lyons does come off as sarcastic and cynical, so maybe it's not all that surprising that he didn't fit in with his upbeat new coworkers, but--as he mentions throughout, and as I can attest as someone who went to j-school/used to work in a newsroom--these attributes are pretty common among reporters. Also, Lyons writes for HBO's excellent Silicon Valley, so a certain level of sardonic humor is to be expected.

A boomer's view of a millenial start up. Some laugh out loud descriptions and a sobering view of how these start ups make $ for founders when company is not profitable and workers are paid poorly.
Started strong, ended less so.