creativerunnings's profile picture

creativerunnings's review

3.0

A good book that summarizes the many news stories against Facebook over the years. 3.5 stars.

My takeaway from this book is that Facebook and Zuck are the real life embodiment of the TV show Mr. Robot’s Evil Corp.

prettypaperback1's review

5.0

An Ugly Truth by Sheera Frenkel and Cecilia Kang is an exceptionally very well written and researched book about Facebook and Mark Zukerberg Battle for domination.



For the past several years, Facebook is always up in news for something notorious, whether it is invading the privacy of the user or influencing voters in the USA election or spreading the fake news to make some extra bucks.



Zukerberg strategy is always to come up, and apologize for every tragedy and be the same as he was before. Cambridge Analytica, which worked with the Trump campaign, had obtained Facebook profile data on millions of users to target voters, and Zuckerberg was under enormous pressure from politicians and the public to provide answers.



But he passed the test without much difficulty because the lawmakers asked him the question which he was easily able to answer and he hid behind the technical jargon, which our lawmakers were naive about.



Somehow, Facebook even seems to make money off near-disasters. The company has put growth and profits above all else, even when it was clear that misinformation and hate speech were circulating across the platform and that the company was violating the privacy of its users.



Facebook has struggled on taking the side of any one political party, trump extreme comments which are against certain races and certain religions, and how to delt with them. Despite all this, nearly 3 billion of us visit the site regularly, without giving much thought to what’s happening behind the scenes



That battle was fought on defence and through improvisation, as the company hustle went from one crisis to another, fighting the problems down as they arose and then apologizing for whatever harm they caused.



My review

First of all, Hats off to Sheera Frenkel and Cecilia Kang for their beautiful writing style which at no point felt awful and the second thing is, The number of efforts they both have put up, in-depth research and conducting research and interviewing Facebook employees I want to write an in-depth review of this book, discussing each and every aspect of this book but I don't want to give away all the essence this book holds for its reader.

My youtube video on this book will be out soon, so please stay tuned !!

Fantastic book. Well written and insightful. You get to know all the poor decision making that has been going on in the company. A lot of the poor decisions seem to stem from the man in charge (Mark Zuckerberg) with some help of his 2nd Sandberg.

If you have any inclination to find out why the online experience seems to be so fractured and negative on the social media platforms, here is the explanation!
adventurous challenging dark informative reflective tense fast-paced

 What do you normally post on social media?
Watched The Social Network many years back.  MZ set up FB with a simple idea- to connect people.  After revolutionised the social media, FB had grown exponentially and at the same time out of control. Many insider stories.  Besides connecting more  ppl more often, ppl abused  to their advantages- political propaganda,  gathering protest after election result,  bullies, harmful  ethic violence.......
Think before you share! 

fumfum2008's review

4.0

A very interesting version of the stories we’ve heard before. I think this is a must read for everyone .

jdsonline's review

3.0
slow-paced

culbs1138's review

5.0

I gained a lot of insight into how and why certain decisions were make. Zuckerberg seems to be more tech and profit savvy than people savvy. He is portrayed as being repeatedly shocked when his platform is used over and over again for less than noble purposes. There also appears to have been too many walls between Zuckerberg and Sandberg as well as too many walls that kept those under them from actually getting their voices heard when expressing concern. For better or worse, Facebook’s tech and influence seems to be here for a while.

bbell11's review

5.0

Great account of the history of the world’s most notorious social media platforms. The insight into the inner workings of Facebook is unprecedented. I’d be interested in a follow up to this book in the coming years, especially with the newest turmoil the company is facing with Apple’s privacy settings and the rebrand to Meta.