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markclarno's review
2.0
"PEOPLE USED TO DOWNLOAD MUSIC FOR FREE; then Steve Jobs convinced them to pay for it. How? By charging 99 cents."
There are lots of details of experiments about behavioral decision theory. The title is Priceless: The Myth of Fair Value (and How to Take Advantage of It), but there is not a lot of How to Take Advantage of It.
I read this because I'm interested in pricing and purchasing.
There are lots of details of experiments about behavioral decision theory. The title is Priceless: The Myth of Fair Value (and How to Take Advantage of It), but there is not a lot of How to Take Advantage of It.
I read this because I'm interested in pricing and purchasing.
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