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3.68 AVERAGE
3.68 AVERAGE
informative
reflective
medium-paced
informative
inspiring
lighthearted
reflective
relaxing
medium-paced
This is a great marketing book. I had to be patient, because the first part of the book is devoted to selling you on the concept that we are all selling something, even if we're not in a traditional sales field. Well, I don't need to be convinced of that. I think when this was published two years ago it was a new paradigm for people, but not anymore.
There's good information here about what people naturally do that moves other people to do something, and how to evaluate your own skills and further develop them to sell whatever you're selling, whether it's a used car, your own resume, or getting someone to donate to your cause. If you read one marketing book this year, read Why We Buy by Paco Underhill. If you read two marketing books this year, you could do a lot worse than this one.
There's good information here about what people naturally do that moves other people to do something, and how to evaluate your own skills and further develop them to sell whatever you're selling, whether it's a used car, your own resume, or getting someone to donate to your cause. If you read one marketing book this year, read Why We Buy by Paco Underhill. If you read two marketing books this year, you could do a lot worse than this one.
It's got a lot of great insight into the evolution of selling and food for thought in our own day-to-day selling. I purchased this book for the "The surprising truth about moving others" part of the title and felt Pink definitely delivered.
I was randomly flustered by the recurring push to say that we're all sellers. Whether we call ourselves a seller or not isn't even relevant (which I feel he also pointed out), but the repeated jabs to "sell" that almost all of us are triggered my defensiveness. And I don't even think being a seller is bad, I just don't like labels for the sake of labels.
I was randomly flustered by the recurring push to say that we're all sellers. Whether we call ourselves a seller or not isn't even relevant (which I feel he also pointed out), but the repeated jabs to "sell" that almost all of us are triggered my defensiveness. And I don't even think being a seller is bad, I just don't like labels for the sake of labels.
Dan, hey I'm on first name terms because I've read two of his books now, packs a lot of good background into his books as well as some great tips for implementing the ideas he has in there.
His history and update on modern selling is refreshing in pointing out how the market and customers have changed both in knowledge and expectation of sales behaviour.
This is a great book or anyone, who like me before reading it, sees sales a dirty word or something dodgy people do.
I've never considered myself a sales person, but I am in Dan's nomenclature a "mover" (not to be confused with mover and shaker); who asks people to move from one behavioural state to another in return for money.
Get a hold of the workbook if you can, and if nothing else the sales pitch exercise might give you a few gems.
His history and update on modern selling is refreshing in pointing out how the market and customers have changed both in knowledge and expectation of sales behaviour.
This is a great book or anyone, who like me before reading it, sees sales a dirty word or something dodgy people do.
I've never considered myself a sales person, but I am in Dan's nomenclature a "mover" (not to be confused with mover and shaker); who asks people to move from one behavioural state to another in return for money.
Get a hold of the workbook if you can, and if nothing else the sales pitch exercise might give you a few gems.
This is a book that can be summed up in a single sentence:
Everyone sells now, and to do it well, you need to be a more compassionate person.
If you disagree, are confused, or are curious about any part of that sentence, read this book. If you are not, you can safely skip it - there’s not much more to it than that, and the exercises offered are pithy. Improved versions can be found in improv books or compassionate-focused meditations.
Everyone sells now, and to do it well, you need to be a more compassionate person.
If you disagree, are confused, or are curious about any part of that sentence, read this book. If you are not, you can safely skip it - there’s not much more to it than that, and the exercises offered are pithy. Improved versions can be found in improv books or compassionate-focused meditations.
informative
fast-paced