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anrobe's review
2.0
I read this with my team at work. Given that we work in the banking industry, it was interesting to think through the future of banking and how we, in our day to day work, can help shape the future of the bank we support. But, it's not a very enjoyable read although it's not difficult. A lot of the stats are used over and over which became a bit monotonous. But, all in all, it was OK. Worth a read if you're passionate about banking or if you are particularly interested in how banks are changing.
fmoreno's review
4.0
Brett King has written a thought-provoking book about the future of banking, which explores the impact new technologies have on our everyday life but also how these new technologies affect the daily banking operations we all engage in.
He has painted a very clear picture of what's in store for this industry but that was not all. He talks about customer behaviour, customer expectations and how brands should interact with customers in new emergent channels of communication.
His writing is clean, direct and assertive and that made this book enjoyable as well as educative. I'm glad he has already published the next installment of the series because I'm definitely curious to read about what he believes is the next step for the banking industry and for experience economy in general.
He has painted a very clear picture of what's in store for this industry but that was not all. He talks about customer behaviour, customer expectations and how brands should interact with customers in new emergent channels of communication.
His writing is clean, direct and assertive and that made this book enjoyable as well as educative. I'm glad he has already published the next installment of the series because I'm definitely curious to read about what he believes is the next step for the banking industry and for experience economy in general.
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