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mpkennedy's review
5.0
I have been in marketing for around 6 years and I still have lots and lots to learn, I have read a couple of business and marketing books, however this is one of the best so far! Can't recommend enough to anyone in a marketing role or even thinking of it. Also great to see even more recommended books at the end.
anickgb's review
3.0
Not so much actionable steps, more an opinion about the ethics of marketing. An ideology.
nainatai's review
2.0
Has a lot of gems, but the way the book has been put together, it's hard to retain the information. It's all over the place with little structure.
I also wish he had used more case studies or examples to make his point clearer. Sometimes, the point he's trying to make is very abstract.
Keep taking notes when you read!
I also wish he had used more case studies or examples to make his point clearer. Sometimes, the point he's trying to make is very abstract.
Keep taking notes when you read!
justinlarose's review
5.0
Solid and clear instruction with great examples. Nothing earth shattering for someone in the industry but solid fundamentals and some great prompts to re-organize and configure your thinking and the direction/motivations you're conveying to your audience.
juulisbad's review
2.0
This was a lot of text about things that could've been said in a few pages. It actually annoyed me how I needed to read so much inflated speech and motivational phrases. The book did have a few good points but it really did not have to drag for so long. If you're a non-fiction enjoyer who loves to read things with a lot of examples and catch phrases and motivational speech to feel more powerful. This is for you. If you want a quick and efficient way to get your information, then don't read this book