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“A capitalist society requires a culture based on images. It needs to furnish vast amounts of entertainment in order to stimulate buying and anesthetize the injuries of class, race, and sex. And it needs to gather unlimited amounts of infor-mation, the better to exploit natural resources, increase pro-ductivity, keep order, make war, give jobs to bureaucrats.
The camera's twin capacities, to subjectivie reality and to objectify it, ideally serve these needs and strengthen them.
Cameras define reality in the two ways essential to the workings of an advanced industrial society; as a spectacle (for masses) and as an object of surveillance (for rulers).
The production of images also furnishes a ruling ideology. Social change is replaced by a change in images. The freedom to consume a plurality of images and good is equated with freedom itself. The narrowing of free political choice to free economic consumption requires the unlimited productions and consumption of images.”
The camera's twin capacities, to subjectivie reality and to objectify it, ideally serve these needs and strengthen them.
Cameras define reality in the two ways essential to the workings of an advanced industrial society; as a spectacle (for masses) and as an object of surveillance (for rulers).
The production of images also furnishes a ruling ideology. Social change is replaced by a change in images. The freedom to consume a plurality of images and good is equated with freedom itself. The narrowing of free political choice to free economic consumption requires the unlimited productions and consumption of images.”
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Essential reading for a basis in understanding the nature of our media-driven society. Although Sontag wrote these essays in the 1970s, when digital photography was on the cusp of the future (and the invasion of the digital camera into every facet of our daily lives was still unimagined) her analysis of the elemental role of the photograph to the modern human still rings entirely true. Sontag’s book, paired with Daniel Boorstin’s “The Image,” provides a 2020s reader with the previous generation’s smartest and most prescient thinking on the unintended and unavoidable consequences of a civilization in the process of supplanting the written word with the photographic image.
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