Take a photo of a barcode or cover
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A fantastic series of essays about photography that temper my love for it and reflect back at me some of the important criticism of its value.
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“A capitalist society requires a culture based on images. It needs to furnish vast amounts of entertainment in order to stimulate buying and anesthetize the injuries of class, race, and sex. And it needs to gather unlimited amounts of infor-mation, the better to exploit natural resources, increase pro-ductivity, keep order, make war, give jobs to bureaucrats.
The camera's twin capacities, to subjectivie reality and to objectify it, ideally serve these needs and strengthen them.
Cameras define reality in the two ways essential to the workings of an advanced industrial society; as a spectacle (for masses) and as an object of surveillance (for rulers).
The production of images also furnishes a ruling ideology. Social change is replaced by a change in images. The freedom to consume a plurality of images and good is equated with freedom itself. The narrowing of free political choice to free economic consumption requires the unlimited productions and consumption of images.”
The camera's twin capacities, to subjectivie reality and to objectify it, ideally serve these needs and strengthen them.
Cameras define reality in the two ways essential to the workings of an advanced industrial society; as a spectacle (for masses) and as an object of surveillance (for rulers).
The production of images also furnishes a ruling ideology. Social change is replaced by a change in images. The freedom to consume a plurality of images and good is equated with freedom itself. The narrowing of free political choice to free economic consumption requires the unlimited productions and consumption of images.”
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