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4.0

Being in the sales industry and a business graduate, this is exactly the kind of book that I needed to continue to self-develop in my professional and personal life. It is the updated and modern version of our strategies with an emphasis on genuine human empathy and authenticity..

John Livesay delivers an engaging conversation where he leads us through the blueprint of telling stories to make connections with others. It is not conceptual but concise with examples through personal stories, customer testimonials, quotes, and case studies. Break out your pens because this is definitely note-taking book to reference as you take action.

He really manages to unpack the power of storytelling through this entertaining but very educational book.
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