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morteno's review against another edition
3.0
Spændende at høre om virksomheden, men bogen er lidt for lang og der er for mange mennesker man skal høre om. Bliver lidt for gentagende i længden, og der er ikke nok om de sidste par år. Klart værd at læse, dog.
hepalmer's review against another edition
4.0
Really interesting read. I purchased my first books in 2000 and have been a loyal customer ever since! Got my kindle in 2013 and that dramatically changed my reading habits.
tooshark's review against another edition
5.0
Really good - and still relevant in 2021. It's a fascinating account of early-days Amazon, how close they were to failure, and how the values that Bezos instilled in the late 90's and early 2000s are still present today.
stralins's review against another edition
4.0
I enjoyed this - learning more about Jeff Bezo's leadership style, the rise of Amazon, the way in which Bezos does business. Do I like Amazon? No. I'm a GoodReads and Kindle enthusiast and can't escape the company, because of its wide net and influence on the world. That seemed worth learning more about - and I think this book is very well written, with strong primary sources and insight because of the author's long relationship with Amazon as a journalist. Well written and engaging.
alexlundry's review against another edition
4.0
An engaging and highly readable look at Bezos and the culture of Amazon. Makes you deeply appreciate the vision, smarts and tactical execution that went into building such a dominant company.
shailydc's review against another edition
3.0
A great insight into how Amazon got to where it is today. My opinion of Amazon is definitely more negative after reading this book. Jeff Bezos puts the customer first in everything he does but the way he goes about intimidating and bullying partners and smaller companies in the name of the customer is just wrong.
I listened to the audiobook and the narrator's voice was terrible, I would never listen to him read a book again. Was it too much work to ask someone how to pronounce names?
I listened to the audiobook and the narrator's voice was terrible, I would never listen to him read a book again. Was it too much work to ask someone how to pronounce names?
maxstone98's review against another edition
3.0
If I didn't have accuracy worries, this would be 4 stars. Amazon/Jeff is a really interesting subject and Brad Stone is an engaging and readable author.
I worry though about accuracy. e.g. I was very surprised to learn that Jeff didn't cooperate with this book, given that the author works hard to give the impression that he spoke often and in depth with Jeff, e.g. he described his meeting with Jeff where he says he is working on this project and how delighted Jeff was that he made the proposal in the form of an Amazon 6 page memo, but not the part where Jeff said no, he didn't want to participate in it. I'm not sure that the author literally lied but I do get the sense he worked pretty assiduously to create a false impression.
I also spoke to the set of people I know at Amazon that have worked closely with Jeff and they also broadly said it was inaccurate in portraying Jeff as basically arbitrarily demeaning. Sure, "does not tolerate people well that he feels are trying to obfuscate how things are going", but not arbitrarily demeaning.
So while I enjoyed learning more about Amazon, I ultimately didn't know how much to trust the book, given that I felt the characterization of Jeff was so off (I'm a big fan of his), and so central.
I worry though about accuracy. e.g. I was very surprised to learn that Jeff didn't cooperate with this book, given that the author works hard to give the impression that he spoke often and in depth with Jeff, e.g. he described his meeting with Jeff where he says he is working on this project and how delighted Jeff was that he made the proposal in the form of an Amazon 6 page memo, but not the part where Jeff said no, he didn't want to participate in it. I'm not sure that the author literally lied but I do get the sense he worked pretty assiduously to create a false impression.
I also spoke to the set of people I know at Amazon that have worked closely with Jeff and they also broadly said it was inaccurate in portraying Jeff as basically arbitrarily demeaning. Sure, "does not tolerate people well that he feels are trying to obfuscate how things are going", but not arbitrarily demeaning.
So while I enjoyed learning more about Amazon, I ultimately didn't know how much to trust the book, given that I felt the characterization of Jeff was so off (I'm a big fan of his), and so central.