274 reviews for:

Enchanted, Inc.

Shanna Swendson

3.76 AVERAGE


Is it possible that I didn't review this book?!

I've first read the Enchanted Inc. Series in an ebook form. Trying to find copies in Europe was so hard. I used Amazon uk to get two of them and that cost quite much, especially back then that I had no job.
I've recently found a few of them in an online bookstore so hopefully I'll get some of them even though they are kinda expensive.

Anyway!!! You aren't here to hear me talk about how difficult it is to find these books or how expensive they are. You're here to know that I absolutely adore this book! It's cosy, sweet, funny, and easy to read. It's the perfect thing to read when you come back from a hard day at work and you don't want to think too much; you just want to get lost in a nice book and feel.

Kate isn't extremely badass or brilliant, but she's cute, smart, sweet, and occasionally sassy. She is nice, but not a pushover. She's someone we can relate, too.
The story can be predictable, but no one cares because it's funny. The author plays with the stereotypes and the archetypes of such books.

The side characters are quite nice and detailed. And then!!! Then there is Owen who is the greenest green flag for me. I've always liked my men a bit morally grey, but Owen is this one special guy that always makes me smile.

The book isn't focused on romance. It follows Katie's life as she gets a new job and is introduced to a new world. None of the books are spicy. It's all cuteness, sparkles, and fun. So, give it a try!

Cute, cute, CUTE! I don't usually read paranormal, but this story of a working girl in New York was an easy read, and she has a very humorous way of looking at her jobs - both the very pedestrian one in the beginning of the book, and the one at Magic, Spells and Illusions (MSI) she lands later on.
jasr037's profile picture

jasr037's review

3.0

3.5

This is an adorable story. I love the MC and the magic aspects are entertaining and enchanting. Hence, the name of the series. I will definitely read the rest of the books in this series. Very light, but clever.
adventurous medium-paced

Reread 2020:
Look, it's 2020, things are weird and difficult. Enchanted Inc is the sugary sweet ridiculous antidote. I'd probably change my rating down to 3 stars for not the best writing and also being repetitive (OH IS SHE FROM TEXAS?), but enjoyment factor is still high.

Original 2014 review:
This book is just too cute. It isn't particularly deep, but it is *fun*, with engaging characters and a strange world to explore. I love the fact that the main character is quite ordinary and yet her normal person skills are very important. I also love the fact that the romantic subplot is a SUBplot.
adventurous lighthearted

Die erste Hälfte des Buches war ganz nett, aber danach wurde es ziemlich phantasielos.

I'm not really sure how to categorize this book. It was given to me by Michelle as a birthday gift, and I read it for my book group's "Chick-lit" genre theme this month...but it's not exactly chick-lit...nor really mystery...nor really fantasy....

Basically, it's a great fun read for all those people who always suspected that New York city was full of weirdness. Turns out it's really just magic! Fairies, talking (and moving) gargoyles, spells--that sort of thing. A bit of romance thrown in, although no happily-ever-after with prince charming. (Two of the main character's friends do end up happily--and unknowingly--dating two former frogs, though!) And it seems like there must be a sequel out there or at least in the works (I haven't checked yet) because although the initial magical crisis has been resolved by the end, the door is WIDE open for the story to continue. (OK: just checked, and this is the first in a series of a half dozen or so!)

From September 2005 SLJ:
Sex and the City meets Harry Potter in this fanciful novel about Katie Chandler, a 26-year-old small town girl who has moved to New York to make her mark on the business world. Having long viewed herself as a non-exceptional, “everybody’s little sister” type person, she is unprepared for the adventures that await her when she is approached by MSI, Inc. with a once-in-a-lifetime employment offer. Thinking the offer falls into the “spam” category, she ignores the overtures for several days. MSI’s persistence finally wears her down, and on meeting with the company’s representatives, she learns that MSI stands for Magic, Spells, and Illusions, and that the magic community is alive and well in New York City. Katie discovers that her very ordinariness—her complete lack of magic—allow her to see the magic community at work in ways that most of the non-magic community cannot. As an “immune,” Katie is a great asset to the company, and her acceptance of the job is the first step in a series of captivating and hilarious adventures.
MSI’s products may have been on the market for the past millennium, but the company’s knowledge of more modern concepts as marketing strategies and intellectual property law is sorely lacking, and Swendson uses Katie’s business acumen to educate not only the MSI employees but also her readers in an utterly engaging fashion. A former MSI employee who has gone over to the darker side of magic has begun marketing spells that will allow magical folks to manipulate the non-magical population, and the race is on to try to stop him before serious damage is done. Although the plot line stretches credulity in places, Swendson’s novel cleverly combines the fantasy of the magical world with the practicality of the business world. While they will probably never apply the lessons in quite the same way that Katie does, high school students will appreciate the glimpse into corporate America’s strange mix of seriousness and silliness.