kinda bored me, couldn't bring myself to care and it just ended up being noise

Ms Zuboff has a number of outstanding points to make in this weighty tome. Unfortunately she seems to have attempted to do it in Klingon. A 250 page book without the repetitive, dense, unnecessarily high-flown prose would have been perfectly okay. Now this book will go down as a laborious, soul destroying pile of paper. 5 stars for the content, deduct three stars for the writing style.
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This is an incredibly important book. While Zuboff occasionally belabors the point, their passion and alarmism is not misplaced, as the threats to privacy and self-determination from Big Tech are already well advanced, and threaten the very fabric of democracy. A wake up call.
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I enjoy knowing this subject matter  but it is exceptionally dense and kind of miserable to read about

Been a long ride, but definitely worth it! Still learn a lot even though I’m familiar with “Oh big techs are all collecting our data” Some quick takeaways, though definitely not exhaustive.

“Who knows, who decides, and who decides who decides” This book revolves around this concept of how data can be handled, yet extended beyond into reality to discuss two fundamental rights: the right to future tense and the right to sanctuary. Ultimately, the big philosophical question is whether we should abandon “free will” if doing so results in more efficiency as a whole.

The author emphasizes the need to understand “Surveillance Capitalism” from its roots & history both from spiritual, economy, and political side. Good example of when people didnt know how to react to totalitarianism when it first came out results in no resistance and even support. Understanding what it really is will shape how we ask questions for example: asking “how much would you sell your private data for” may not even be appropriate..

Technology itself is not surveillance Capitalism, but a tool, hence we can definitely reimagine how society is currently structured now. Like how capitalism without control can destroy nature, surveillance capitalism without control can destroy the essence of human. Like how capitalism creates division of labor, and shape the society of status quo, surveillance capitalism creates division of knowledge creating “God” and Human as a whole unit, not as an individual being. “God” has knowledge of how to make the human hive behave with as much certainty as possible to satisfy the stakeholder, including shrinking the space individual has internally to really be themselves. They don’t care why you do that, as long as the result makes them better off. Oh also metadata is v underrated!

The ability of surveillance capitalism in avoiding our perception or awareness is what is necessary for harvesting our knowledge for their use.

Though some chapters feel quite redundant in terms of communicating the same concept, I love more real-world examples, so still giving this a 5!