There was real brilliance in this book, but the deliver was off by a note. Perhaps because it was the combined efforts of multiple authors.

I had many a revelation about society and groups as a result of the book. It was of the sort that you asked yourself, why did I not ever see that? it's obvious now that the author mentions it. I recommend this book to anyone wanting to acquire more knowledge about the dynamics of groups. Whether the group is a strictly organized or loosely organized or ancient or newly born organization you will almost certainly find some thought provoking or application for yourself.

This was fascinating. It really made me think of a lot of things differently and it opened my eyes to all of the "sways" were are constantly influenced by! I loved this, I wanted it to be longer! I wanted more stories of how this behavior has been the root of so many important or tragic things. Excellent for anyone interested in psychology or just why we do things that don't really make sense.
informative

Interesting ideas + fluffy read = why not.

Really loved this book. Now I am going to start paying more attention to my own habits and how I am swayed.

quick, interesting read
slow-paced

Boring did not like. I thought it would be more relevant to psychology.
informative medium-paced

A quick and thought-provoking read. If you like Malcolm Gladwell or similar books you will like Sway.

Oh, how I wish I could retain more of what I read in this one! Such important notes on such all-too-human tendencies such as loss aversion, snap judgments, instincts, short-term impulse vs. long-term view, and the beat goes on.

Especially intriguing were the sections about loss aversion (how we try to avoid the pain of a loss, or seeing something as such) and value attribution, which explained how we often find it so hard, if unconsciously so, to change our takes on some things (people) after making initial judgments about them.

Started this three months before I finished it, picking it up periodically and having a lot of it fall out of my head. For shame. The epilogue helped tie it all back together to an extent. I do recall a great deal of the section about job interviewing making complete sense, and in light of how I was interviewed in that setting the last time. It's absurd sometimes, the questions asked (and not asked) and the reasons why some managers end up taking to certain applicants over others. (This just in: It ain't a meritocracy out there.)

Perhaps most compelling were the painstaking details surrounding the huge question "WHY?" as it pertained to a highly regarded pilot's inexplicable decision to put hundreds of lives in danger on a particular takeoff. Unfortunately that account got to be arduous to read. As it turned out, the writing throughout this book had a spry cadence at first and then became a bit of a slog, possibly due to my own come-and-go relationship with it.

Eagerly I took to the light shone on the Supreme Court and its own "sway" dynamics, the personalities of the justices and how they decide what cases to hear and whether/when to write opinions. Justice David Souter's take on the highest court in the land was intriguing. These authors (brothers) really snagged some high-end interviews here.

Recommended for anyone willing to admit that the titular behavior seeps into life sometimes, which should be each of us.