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3.98 AVERAGE
3.98 AVERAGE
Section of note, 281: The principles underlying this kind of propaganda are extremely simple. Find some common desire, some widespread unconscious ear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that you product, when purchased, will make the dream come true. "We no longer buy oranges, we buy vitality. We do not buy just an auto, we buy prestige." And so with all the rest. In toothpaste, for example, we buy, not a ere cleanser and antiseptic, but release form the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the mermaid Tavern. ... In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. Stored in the minds and bodies of countless individuals, this potential energy is released by, and transmitted along, a line of symbols carefully laid out so as to bypass rationality and obscure the real issue.
Es un libro-ensayo sobre la modernidad, la civilizacion y el rumbo de la humanidad en base a lo profetizado. Es absrudamente preciso y lleno de ideas buenisimas.
dark
reflective
medium-paced
Plot or Character Driven:
A mix
Strong character development:
No
Loveable characters:
No
Diverse cast of characters:
No
Flaws of characters a main focus:
No
challenging
dark
reflective
slow-paced
Plot or Character Driven:
A mix
Strong character development:
No
Loveable characters:
No
Diverse cast of characters:
No
Flaws of characters a main focus:
Yes
challenging
dark
tense
medium-paced
challenging
dark
reflective
sad
medium-paced
Plot or Character Driven:
A mix
Strong character development:
No
Loveable characters:
Complicated
Diverse cast of characters:
No
Flaws of characters a main focus:
Complicated
dark
reflective
medium-paced
funny
tense
slow-paced
Plot or Character Driven:
Character
Strong character development:
No
Loveable characters:
No
Diverse cast of characters:
No
Flaws of characters a main focus:
Yes
3/4 - I actually enjoyed this book. Reading the reviews I though it was going to be one of the worst things every but I genuinely enjoyed myself. Although I had to use spark notes to dig deep into what was happening, this didn’t dull my enjoyment and instead enhanced it.
I didn’t like as much as 1984, but the Revisited made me do kind of a retake on what he wanted to express in the book!
Brave New World 4 stars/ Brave New World Revisited 5 stars