Reviews

Marketing Management by Philip Kotler

homsyharris13's review against another edition

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3.0

There are a lot of great examples on how to conduct a proper marketing campaign. The concepts are clear and concise and overall it was a good book

tjr's review against another edition

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2.0

Could not finish reading it.

prity_b's review against another edition

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5.0

A bible for an MBA student!