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jstuartmill's review against another edition
4.0
While this book makes Alan Mulally look like he can walk on water I still ended up liking it a lot. It was a clear case study in how what it takes to heal a dying company. It takes massive job cuts, rededication to a singular vision and overall compassion and love for your product. I learned a lot of important lessons reading this I hope to take into any leadership job I have in the future.
brady2387's review against another edition
5.0
It's an incredible real life story told masterfully. I listened to the book and it was hard to turn off when I got out of the car! The author did a great job with his research and making it come alive.
lucrumverus's review
5.0
"Running a business is a design job. You need a point of view about the future, A really good plan to deliver that future, and then relentless implementation." - Alan Mulally
brycee8f83's review
3.0
Pretty impressive the level of detail and insight Hoffman has into what happened at Ford while Alan Mulally was CEO. Definitely some good management nuggets from Mulally, such as his weekly review meetings with managers, emphasis on transparency, positive attitude, and intense focus on only the most vital elements and brands of the business.
No question Mulally had a big impact in Ford's survival of the recession, but I wasn't convinced Ford's direction wasn't inevitable. Ford had already initiated their bond issuance and credit line expansion before Mulally, which was the main factor in keeping Ford out of bankruptcy. His major model contributions were the Fusion, Edge, and Focus. Although the Edge still sells modestly, the Fusion has seen significant downturn in sales over the last several years and the Focus has been discontinued. Ford was and is still primarily driven by its sales of F-series trucks, which were hardly mentioned in the book.
All this to say that while I'm impressed by Mulally's contribution, what Ford is today and how Ford dealt with the recession are each primarily a result of the environment and the inevitable rolling forward of a giant company.
The book itself has great content but you can only make the story of giant automaker so interesting.
No question Mulally had a big impact in Ford's survival of the recession, but I wasn't convinced Ford's direction wasn't inevitable. Ford had already initiated their bond issuance and credit line expansion before Mulally, which was the main factor in keeping Ford out of bankruptcy. His major model contributions were the Fusion, Edge, and Focus. Although the Edge still sells modestly, the Fusion has seen significant downturn in sales over the last several years and the Focus has been discontinued. Ford was and is still primarily driven by its sales of F-series trucks, which were hardly mentioned in the book.
All this to say that while I'm impressed by Mulally's contribution, what Ford is today and how Ford dealt with the recession are each primarily a result of the environment and the inevitable rolling forward of a giant company.
The book itself has great content but you can only make the story of giant automaker so interesting.
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