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3.5 AVERAGE
3.5 AVERAGE
This book was worth the PESO method but kinda outdated when referring to the Internet. Reading in 2023 tho, I did pick it up from other PR book that kept giving this one shoutouts throughout. Good timeless advice throughout though. Would enjoy an updated version tons.
Read my full review at SouthernSpines.com: http://bit.ly/1kyvQyo. Much more than an aspirational mantra, Spin Sucks is an antidote to the unflattering view of public relations as a mystical and deceitful practice. Gini offers fresh and relevant case studies for ethical and effective communication campaigns that profit from today’s technology. She devotes an entire chapter to search engine optimization and the ever-changing Google algorithm. Spin Sucks also demonstrates through well-researched narratives how companies are managing crisis communications in a world where one negative comment can spread like wildfire in minutes through social media. Executives or leaders whose responsibilities include hiring communication professionals–whether those professionals work inside or outside the organization–will benefit from the hiring criteria that Spin Sucks offers. Public relations, marketing and communication practitioners will find inspiration and strategy that will help them better serve their clients and their profession.
Good info if you're new to PR or a business owner trying to understand why you need it.