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fitriaisyah's review against another edition
informative
inspiring
medium-paced
4.0
The first part of this book talks about where did the myth about genius came from and how the brain works behind an aha moment. As the book said it: "it's not magic, it's biology. ...aha moments are simply 'a normal cognitive process but they have a surprising result,'". A lot of times, we were told that a hit song or very successful book are results of a sudden light bulb moment, when the reality, the process is so much more than that. Unfortunately, most artists or successful people are doing it unconsciously and unseen.
According to this book, successful people were trained to catch an idea that lands in the sweet spot of the creative curve. To put it simply, successful ideas are those that are familiar enough for everyone to enjoy but also new enough to make the same people intrigued to have more of it. Then on the second part, the author breaks down 4 laws of the creative curve so that people are able to develop the right idea at the right time.
While the laws were also talked in other books (in different name), I think what makes this one enjoyable is that the explanations were backed by scientific research and a lot of behind story of famous successful cases (Beethoven, Paul McCartney's/The Beatles' Yesterday, Taylor Swift songwriting team).
If you are curious about the myth of creative genius and where the societal view of geniuses came from, and maybe you're a fan of scientific explanation behind successful idea, the book will be interesting for you.
According to this book, successful people were trained to catch an idea that lands in the sweet spot of the creative curve. To put it simply, successful ideas are those that are familiar enough for everyone to enjoy but also new enough to make the same people intrigued to have more of it. Then on the second part, the author breaks down 4 laws of the creative curve so that people are able to develop the right idea at the right time.
While the laws were also talked in other books (in different name), I think what makes this one enjoyable is that the explanations were backed by scientific research and a lot of behind story of famous successful cases (Beethoven, Paul McCartney's/The Beatles' Yesterday, Taylor Swift songwriting team).
If you are curious about the myth of creative genius and where the societal view of geniuses came from, and maybe you're a fan of scientific explanation behind successful idea, the book will be interesting for you.
ogreart's review against another edition
3.0
Not sure I buy completely into the premise that creativity can be broken down this easily. On the other hand, there is a lot of interesting information in the book. Some if it is quite inspirational, ironically.
abbyhgarrett's review
3.0
As I was reading this, I was interested- but not super invested. I thought the ideas were nice, but not very applicable. HOWEVER, I referenced the formula for the creative curve in a meeting today and it seemed that what I was lacking while reading this book was context for where the creative curve could fit into my work flow. Now that I have that context the principles and research discussed is seems a lot better. I would suggest this book for people working in the creative field.
thekjh's review
5.0
Such a great book.
I felt as though everything behind my operational and creative lifespan was transformed into a formal context with data- based confirmation. IM NOT CRAZY!!!! Lol
I loved it!
I felt as though everything behind my operational and creative lifespan was transformed into a formal context with data- based confirmation. IM NOT CRAZY!!!! Lol
I loved it!
evenshadow's review
1.0
I had hopes that this book would offer a tidbit or two of useful, applicable advice - these kinds of books rarely offer more than that. Unfortunately all I found was a meandering explanation of incredibly broad and well-known advice like practice intentionally, and consume media in your chosen field so you know what's happening. This was all peppered with rambling explanations of things that anyone who doesn't live under a rock knows about. Don't waste time telling me what a meme is, just get to the bloody point.
Also, if you decide to read the audiobook version, the author's voice is incredibly nasal and he emphasizes words mid-phrase in a very odd, startling way. I have no idea why he was a better choice than a professional voice actor or pretty much anyone lounging around in the studio that day with 8 hours of free time...
Also, if you decide to read the audiobook version, the author's voice is incredibly nasal and he emphasizes words mid-phrase in a very odd, startling way. I have no idea why he was a better choice than a professional voice actor or pretty much anyone lounging around in the studio that day with 8 hours of free time...
dimayj's review
4.0
The Creative Curve is a combination of research, anecdotes, and techniques that explain the science and process of creativity. In this book, author Allen Gannett showcases creativity as a structured process that can be learned and challenges the notion of a “born creative genius". The "curve" in the creative curve depicts the relationship between preference and familiarity, and the main premise of the book is that creative ideas or products are the ones that strike a balance between novelty and familiarity.
The book is divided into 2 main parts each consisting of several chapters. In the first part, the author explores research and stories about the nature of "talent", "genius", and "creative".
The creative curve is thoroughly analysed and compared with the technology adoption cycle. The second part delves into the author’s 4 laws of the creative curve; consumption, imitation, creative communities, and iterations.
All throughout the book, the author features interviews and relevant real-world insights from the music, publishing, and entertainment industries including Disney, Netflix, Mozart, Darwin, Ben & Jerry's, and others. The author also reviews some of Csikszentmihalyi's work on creativity, Anders Ericsson's work on deliberate practice, and Lewis Terman's work on intelligence. My only criticism is the lack of comprehensive research and discussion on the neuroscience of creativity and the extent to which creativity is innate or acquired.
This book is an inspirational and informative guide that breaks down the creativity process in a scientific yet accessible manner, where ideas are well-connected and flow logically. The book is worth reading by artists, marketers, entrepreneurs, engineers, writers, scientists, and anyone who would like to understand creativity.
The book is divided into 2 main parts each consisting of several chapters. In the first part, the author explores research and stories about the nature of "talent", "genius", and "creative".
The creative curve is thoroughly analysed and compared with the technology adoption cycle. The second part delves into the author’s 4 laws of the creative curve; consumption, imitation, creative communities, and iterations.
All throughout the book, the author features interviews and relevant real-world insights from the music, publishing, and entertainment industries including Disney, Netflix, Mozart, Darwin, Ben & Jerry's, and others. The author also reviews some of Csikszentmihalyi's work on creativity, Anders Ericsson's work on deliberate practice, and Lewis Terman's work on intelligence. My only criticism is the lack of comprehensive research and discussion on the neuroscience of creativity and the extent to which creativity is innate or acquired.
This book is an inspirational and informative guide that breaks down the creativity process in a scientific yet accessible manner, where ideas are well-connected and flow logically. The book is worth reading by artists, marketers, entrepreneurs, engineers, writers, scientists, and anyone who would like to understand creativity.
ryanofmaryland's review against another edition
5.0
I recently finished reading Allen Gannett's The Creative Curve: How to Develop the Right Idea at the Right Time (https://lnkd.in/eV4meUP). Here are my thoughts.
* The book makes a solid contribution to demystifying "genius". Increasing data for a few decades has been that "genius" is often more or less hard work from an early age. The good news here is that anyone of moderate IQ can develop "creative genius."
* Sherlock Holmes's frequent complaint was that everyone thought his findings were obvious once he had explained them. The findings in Gannett's book aren't obvious beforehand to the vast majority of us. We idolize the creative genius and implicitly make excuses for having settled on apparently more attainable pursuits. But Gannett does a good job summarizing much of the data and compiling it into a sort of narrative. It's easy to digest and makes you feel like you really knew it all along. That makes his work not obvious, but Sherlockean.
* The four rules of creativity that Gannett fleshed out seem legitimate to me. I have neither the data nor the creative genius (see what I did there?) to argue against him. Nonetheless, his framework doesn't seem to stretch the data excessively.
Verdict: read it.
* The book makes a solid contribution to demystifying "genius". Increasing data for a few decades has been that "genius" is often more or less hard work from an early age. The good news here is that anyone of moderate IQ can develop "creative genius."
* Sherlock Holmes's frequent complaint was that everyone thought his findings were obvious once he had explained them. The findings in Gannett's book aren't obvious beforehand to the vast majority of us. We idolize the creative genius and implicitly make excuses for having settled on apparently more attainable pursuits. But Gannett does a good job summarizing much of the data and compiling it into a sort of narrative. It's easy to digest and makes you feel like you really knew it all along. That makes his work not obvious, but Sherlockean.
* The four rules of creativity that Gannett fleshed out seem legitimate to me. I have neither the data nor the creative genius (see what I did there?) to argue against him. Nonetheless, his framework doesn't seem to stretch the data excessively.
Verdict: read it.