Reviews

Reputation Management: The Future of Corporate Communications and Public Relations by Tony Langham

liseyp's review

medium-paced

3.0

Part of the PRCA Practice Guides series this book serves as both an introduction to the principles of reputation management and a series of perspectives on it.

 

Much of the book was interesting, but not directly actionable. Written as a series of essays and interviews with the occasional chapter overview it felt a bit too disjointed to give me a clear sense of what action I should be taking as a result of reading it. 

 

A starting off point for further study of reputation management rather than a guide for practice and implementation.