esthery_rn's review
informative
slow-paced
3.0
Your mom wants to make you happy. She will give you answers designed to do that and boost your ego. The goal in doing customer research is to design questions and conversations that even your mom would answer honestly and give you good feedback.
I am not the kind of start-up company this author was writing the book for. I learned a few things and was reminded of other important things. I probably could have read the intro and chapter one then skipped to the very good conclusion and cheatsheet chapter which provides an excellent summary of the whole book. (I was on a kindle and didn't see this at first.)
Remember: Talk about their life instead of you. Ask about specifics in the past instead of generics about the future when determining what someone is likely to want/do to solve a problem. And talk less and listen more.
I am not the kind of start-up company this author was writing the book for. I learned a few things and was reminded of other important things. I probably could have read the intro and chapter one then skipped to the very good conclusion and cheatsheet chapter which provides an excellent summary of the whole book. (I was on a kindle and didn't see this at first.)
Remember: Talk about their life instead of you. Ask about specifics in the past instead of generics about the future when determining what someone is likely to want/do to solve a problem. And talk less and listen more.
optimisms's review against another edition
informative
inspiring
lighthearted
fast-paced
5.0
A truly fantastic book. Anyone interested in starting a business should read this before doing anything else. The techniques and advice in this book have completely changed the way I have customer conversations, the quality of the information I receive, and my ability to understand what is being said and act on it. I wish I'd read this a year ago, but better late than never!
panicstation's review against another edition
3.0
Dobar prirucnik sa idejama i primerima kako komunicirati sa klijentima, nista vise od toga.
nakedsushi's review against another edition
4.0
A short and to the point business-type book that's extremely helpful in conducting customer research. I heard about this book through an IndieHackers podcast episode and while one could get the gist of this book by just listening to the podcast, the details and examples in the actual book were worth the price of admission.
asaftronaut's review against another edition
5.0
Cute book; fun to read, practical in terms of getting information; very focused and does not go outside that scope.
docjh's review against another edition
5.0
I hate doing customer development but need to do it all the time. This is the most concise, direct, no nonsense guide I have read. And somehow the author manages to keep it low-key and light. Worthwhile.
rick2's review
5.0
Stupid name. Great book about talking to customers for entrepreneurs.
More a communication, and UX book than it is anything else.
Core idea is that nobody really cares about your start up or idea. They care about what it does for them. Don’t build stupid solutions to imaginary problems, build things that solve problems for customers willing to pay. Then the rest of it is just decent advice and anecdotes about how to do that, asking good questions, don’t enjoy the smell of your own farts too much, how to get in touch with people, etc.
More a communication, and UX book than it is anything else.
Core idea is that nobody really cares about your start up or idea. They care about what it does for them. Don’t build stupid solutions to imaginary problems, build things that solve problems for customers willing to pay. Then the rest of it is just decent advice and anecdotes about how to do that, asking good questions, don’t enjoy the smell of your own farts too much, how to get in touch with people, etc.
2frangipani2's review against another edition
5.0
This book is a quick read that explains the concept on how to get feedback about your business idea so well, I was blown away. It makes perfect sense and I realize I have been doing it absolutely wrong. Indeed I have "pitched" every idea I have had and no wonder I have not gotten far with it.
I definitely recommend this book to anyone looking for customer feedback, whether for your own idea or for your company's.
I definitely recommend this book to anyone looking for customer feedback, whether for your own idea or for your company's.