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catgv's review against another edition
5.0
*I received an ARC of this book through NetGalley in exchange for an honest review*
The book Online Marketing for Busy Authors by [a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg], a leader in online book marketing and consultant for authors, explores essential aspects of marketing such as personal branding, reader profiles, goals, and much more. It offers a plethora of resources, exercises and integrated worksheets.
[a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg] really does the job she set out to do in this short yet immensely helpful book. Since there are several good points to it and very few negative points, I’ll start with the latter: it is indeed too short. That’s it. I loved it so much I craved for more information, examples, explanations, and resources! I was satisfied with the book when I reached the end yet disappointed because I wanted to dive even more in Miss Burke’s experience.
As for the good points, prepare to be overwhelmed (no, really, this book is fantastic for authors like me who have no idea how to market their books!). In the first pages, the author makes it clear what to expect from her book and what its structure is (three sections in order to make the best gradual use of it – a step-by-step approach). I must admit what I loved most about this book is how straightforward it is: Miss Burke’s tone is friendly yet she doesn’t kick around the bush. She gives precise and direct information with just enough detail so as not to bore the reader. Plus, the information shared by the author is highly relevant to the field and does exactly what the title of the book implies. In other words, it makes you think about YOUR own online marketing strategy and find guided solutions for you. Her examples are clear and easy to understand.
This book also includes worksheets, advice, and quotes, which are all useful and well thought to help us. There’s even space for the exercises in her book – it’s close to being interactive! It really feels like the author, Miss Burke, truly wants to help us, starting from the basics and expanding on that newly learned knowledge. Her vocabulary is inspiring and diverse; it is also laced with kindness and even sometimes a pinch of humor. Thus, the writing is quite enjoyable and conveys the intended messages. Do you want to know another fabulous point about this book? It is free of typos and mistakes of any kind! That impressed me, I must say. It made my reading flow like a river (now, don’t you just like my failed attempt at poetry here?).
Miss Burke is always professional! Her twenty years of experience really show in all the information she gives us and how she does it too. She covers a wide range of topics and gives in-depth but short explanations throughout the book. Not only does she tackle what we can get out of each marketing effort, but also the why, which professionals rarely do. There are constant reminders of your goals and marketing strategy in every chapter so you don’t lose your focus. The author also provides tips on how to best use social media and certain platforms, which she deems the best in terms of online marketing.
Her views and guidance on the different marketing efforts are realistic. Miss Burke also makes use of good questions that prepare you and make you think about your own strategy. There are also lists of things to do that cover the steps you need to go through in order to succeed at that particular marketing effort. This book demystifies marketing for authors. It makes me feel more confident about my own online marketing strategy, which I’ll now tweak a bit thanks to Miss Burke! One of the best things about Online Marketing for Busy Authors is the tools (a.k.a websites) it gives us to learn more about our niche and potential bloggers, customers. It also provides the tools for us to find help, tips, and ideas. Lastly, Miss Burke does a recap of everything learned at the end of her book, which is a useful refresher training!
[a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg], the author of Online Marketing for Busy Authors, hit the bull’s eye with her book. In my opinion, she covers all the essential points and makes it interesting, even for a marketing newbie like me. Because I found it very helpful and true to its blurb and title (and also her own experience as a leader in online book marketing), I give it a rating of 5 out of 5. There were no major bad points, only the fact that I wished her book was longer so I could learn about marketing even more. This book is perfect for fans of Joanna Penn and James Scott Bell for it gives practical tips to achieve your own online marketing with no nonsense explanations of how to do so, a particular manner that reminds me of those two great authors. If you’re an author or an aspiring one who’s lost in all the marketing you need to do, [a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg]’s Online Marketing for Busy Authors simply must be on your shelf. I have the conviction it will make you even like online marketing, just as it did with me.
The book Online Marketing for Busy Authors by [a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg], a leader in online book marketing and consultant for authors, explores essential aspects of marketing such as personal branding, reader profiles, goals, and much more. It offers a plethora of resources, exercises and integrated worksheets.
[a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg] really does the job she set out to do in this short yet immensely helpful book. Since there are several good points to it and very few negative points, I’ll start with the latter: it is indeed too short. That’s it. I loved it so much I craved for more information, examples, explanations, and resources! I was satisfied with the book when I reached the end yet disappointed because I wanted to dive even more in Miss Burke’s experience.
As for the good points, prepare to be overwhelmed (no, really, this book is fantastic for authors like me who have no idea how to market their books!). In the first pages, the author makes it clear what to expect from her book and what its structure is (three sections in order to make the best gradual use of it – a step-by-step approach). I must admit what I loved most about this book is how straightforward it is: Miss Burke’s tone is friendly yet she doesn’t kick around the bush. She gives precise and direct information with just enough detail so as not to bore the reader. Plus, the information shared by the author is highly relevant to the field and does exactly what the title of the book implies. In other words, it makes you think about YOUR own online marketing strategy and find guided solutions for you. Her examples are clear and easy to understand.
This book also includes worksheets, advice, and quotes, which are all useful and well thought to help us. There’s even space for the exercises in her book – it’s close to being interactive! It really feels like the author, Miss Burke, truly wants to help us, starting from the basics and expanding on that newly learned knowledge. Her vocabulary is inspiring and diverse; it is also laced with kindness and even sometimes a pinch of humor. Thus, the writing is quite enjoyable and conveys the intended messages. Do you want to know another fabulous point about this book? It is free of typos and mistakes of any kind! That impressed me, I must say. It made my reading flow like a river (now, don’t you just like my failed attempt at poetry here?).
Miss Burke is always professional! Her twenty years of experience really show in all the information she gives us and how she does it too. She covers a wide range of topics and gives in-depth but short explanations throughout the book. Not only does she tackle what we can get out of each marketing effort, but also the why, which professionals rarely do. There are constant reminders of your goals and marketing strategy in every chapter so you don’t lose your focus. The author also provides tips on how to best use social media and certain platforms, which she deems the best in terms of online marketing.
Her views and guidance on the different marketing efforts are realistic. Miss Burke also makes use of good questions that prepare you and make you think about your own strategy. There are also lists of things to do that cover the steps you need to go through in order to succeed at that particular marketing effort. This book demystifies marketing for authors. It makes me feel more confident about my own online marketing strategy, which I’ll now tweak a bit thanks to Miss Burke! One of the best things about Online Marketing for Busy Authors is the tools (a.k.a websites) it gives us to learn more about our niche and potential bloggers, customers. It also provides the tools for us to find help, tips, and ideas. Lastly, Miss Burke does a recap of everything learned at the end of her book, which is a useful refresher training!
[a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg], the author of Online Marketing for Busy Authors, hit the bull’s eye with her book. In my opinion, she covers all the essential points and makes it interesting, even for a marketing newbie like me. Because I found it very helpful and true to its blurb and title (and also her own experience as a leader in online book marketing), I give it a rating of 5 out of 5. There were no major bad points, only the fact that I wished her book was longer so I could learn about marketing even more. This book is perfect for fans of Joanna Penn and James Scott Bell for it gives practical tips to achieve your own online marketing with no nonsense explanations of how to do so, a particular manner that reminds me of those two great authors. If you’re an author or an aspiring one who’s lost in all the marketing you need to do, [a:Fauzia Burke|14473203|Fauzia Burke|https://images.gr-assets.com/authors/1451388811p2/14473203.jpg]’s Online Marketing for Busy Authors simply must be on your shelf. I have the conviction it will make you even like online marketing, just as it did with me.
redpineapple's review against another edition
3.0
This is a book by a big name in the field of publicity. But it was a basic book. Scratch that - it was very very basic. Maybe it will be useful to someone who has zero idea about online marketing or has never heard of the phrase before but to someone who is already out there and eager to learn, top 5 google results may tell more in a lesser time.
I received a free copy of this book from NetGalley.
I received a free copy of this book from NetGalley.
alandd's review against another edition
2.0
Despite the author is an expert in the topic and has enough knowledge to write a longer book, it bothered me a lot to see too many repeated words. There are several useful tips, but I couldn't concentrate on them due to the repetition of words and ideas. It made it difficult to finish this book depite it was short.
starrwad's review against another edition
5.0
An excellent resource for authors who can't seem to wrap their head around marketing. I will be recommending this to clients and adding it to the resources page on my website.
Thanks to the author, publisher, and Netgalley for the ARC.
Thanks to the author, publisher, and Netgalley for the ARC.
virginiacjacobs's review against another edition
4.0
Fauzia Burke takes the "busy" in "busy authors" seriously--this is an easy-to-read, friendly, short book about online marketing.
There are three reasons I didn't give this book five stars. I read the kindle copy, and there were some formatting issues--nothing deal-breaking for sure, but some strange page breaks and the like. Additionally, the chapters were sometimes uneven in length, although I admit this may just be a personal preference of mine, but I like roughly similar-length chapters. Finally, the book includes worksheets, but I'm not sure how you can access them on the kindle (I know, I know, you could just write your answers in a journal or on a pad).
However, on the whole, this was a really useful book. At the beginning of the book, Burke recommends reading the book twice--once to read it though and gain a big-picture understanding of it's purpose and how everything ties together, and then a second time to break down the pieces and work on individual tasks. I think this is really sound advice.
The actionable items in the book are really useful--lots of lists, plans, and maybe most importantly, encouragement. Even if you're a pro at social media and social networking, the breakdown of the to-dos makes it manageable, and will help you find the correct cadence for your efforts.
The book brims with optimism, which I think is one of the best parts. Every section has a you-can-do-it-and-here's-how attitude. I think this book is best aimed at writers of non-fiction, but there is enough information packed in here that novelists should take a look too.
There are three reasons I didn't give this book five stars. I read the kindle copy, and there were some formatting issues--nothing deal-breaking for sure, but some strange page breaks and the like. Additionally, the chapters were sometimes uneven in length, although I admit this may just be a personal preference of mine, but I like roughly similar-length chapters. Finally, the book includes worksheets, but I'm not sure how you can access them on the kindle (I know, I know, you could just write your answers in a journal or on a pad).
However, on the whole, this was a really useful book. At the beginning of the book, Burke recommends reading the book twice--once to read it though and gain a big-picture understanding of it's purpose and how everything ties together, and then a second time to break down the pieces and work on individual tasks. I think this is really sound advice.
The actionable items in the book are really useful--lots of lists, plans, and maybe most importantly, encouragement. Even if you're a pro at social media and social networking, the breakdown of the to-dos makes it manageable, and will help you find the correct cadence for your efforts.
The book brims with optimism, which I think is one of the best parts. Every section has a you-can-do-it-and-here's-how attitude. I think this book is best aimed at writers of non-fiction, but there is enough information packed in here that novelists should take a look too.
oliviathebookwyrm's review against another edition
5.0
This was a quick and easy read that provided a lot of information. As a marketing associate for a publisher, I’m excited to have a new tool to recommend to new authors looking to put in the time to develop their brand.
danielmbensen's review against another edition
3.0
A good collection of advice.
I remember stopping on my way back from the pharmacy, pausing the audiobook, and jotting down the note: "who is my audience?" Later I went to the Pew Research website and found out I should try re-posting stuff on LinkedIn.
That's the sort of advice you get from Fauzia Burke. Nothing ground-breaking, but a list of the best practices of professional book marketers. I'm approaching the list as experiments I need to conduct.
I do wonder how much marketing I should do as an author and how much I should leave to the professionals. Perhaps I'll do the marketing I need to do in order to make enough money to hire a marketer ;) Check back with me to see how these experiments work out.
I remember stopping on my way back from the pharmacy, pausing the audiobook, and jotting down the note: "who is my audience?" Later I went to the Pew Research website and found out I should try re-posting stuff on LinkedIn.
That's the sort of advice you get from Fauzia Burke. Nothing ground-breaking, but a list of the best practices of professional book marketers. I'm approaching the list as experiments I need to conduct.
I do wonder how much marketing I should do as an author and how much I should leave to the professionals. Perhaps I'll do the marketing I need to do in order to make enough money to hire a marketer ;) Check back with me to see how these experiments work out.
paracosim's review against another edition
informative
slow-paced
4.25
It’s a bit outdated considering it was published in 2016 and it’s now 2023, but this is a good book that covers the basics of book marketing in short, easily digested chapters. I was able to listen to the audiobook in one sitting and while the book wasn’t entirely for me, I think it’s a great guide for those just starting out in the industry.
amberherbert's review against another edition
3.0
I liked this book but would have preferred something more in-depth. I enjoyed writing my reader profile, brand statement, and goals but found the rest of the book lacking in content. If you want something quick and straightforward, give this a go. Just don't expect a comprehensive guide to success. This is more about building a foundation and knowing your options than a step-by-step guide to finding your readers and growing your audience.
camillalice's review against another edition
5.0
This book really delivers what it says on the tin (or the front cover). Fauzia Burke explains why authors nowadays need online marketing and how to do it. The writing is very easy to read yet full of information. She also provides exercises to help you focus on what you really want as an author and how to achieve it through online marketing, as well as lists of social media that can be used and how to use them. The whole book is very thorough with a wealth of information.
A must-read for authors, especially those who self-publish, although traditionally published authors can learn a lot from it too.
Disclaimer: thanks to NetGalley and Berrett-Koehler Publishers for providing me with a free digital copy in exchange for an honest review.
A must-read for authors, especially those who self-publish, although traditionally published authors can learn a lot from it too.
Disclaimer: thanks to NetGalley and Berrett-Koehler Publishers for providing me with a free digital copy in exchange for an honest review.