The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew by Maggie Bullock

4.0 AVERAGE

sewfrench's review against another edition

5.0
f you drank the Crewlade this book is for you! So well researched and written. A walk down memory lane while being a thorough study in American branding 101.

sdanea88's review against another edition

3.0
informative medium-paced

bert_wagner's review against another edition

3.0
informative medium-paced

bgardner1112's review against another edition

4.25
informative reflective fast-paced

apelsz's review against another edition

3.5
informative reflective medium-paced
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vanessammc's review against another edition

4.0
informative reflective medium-paced
Interesting engaging read particularly to see the development of a brand over time. 

beccaglasserbaker's review against another edition

3.75
informative lighthearted reflective slow-paced

smlaurie's review against another edition

3.0
informative slow-paced
 I don’t know how this book compares to the typical business book, but there were portions that I enjoyed and mostly portions I didn’t. I enjoyed the discussion of the cultural origins and evolution of the preppy style and the evolution of specific J.Crew styles. It made me nostalgic for the catalogs from the 80s and 90s.
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About half way through, the original owners were ousted and there’s a long overview of the new CEO’s life story and all the steps and missteps of the company after that.  That was mostly dull and confirmation that books about business aren’t my thing.  

2024 Beyond the Bookends & 2024 Beyond the Bookends Summer Bingo: Read a fashion book.
2024 PopSugar Reading Challenge #11:  A book from a genre you typically avoid. 

mkbui's review against another edition

4.25
informative inspiring medium-paced

janel1994's review against another edition

4.0
Very interesting book about J Crew. So much I did not know and the a lot of nostalgic feelings as I remembered shopping their catalog for the first time.