This book is hilarious. It's extremely dated and it was written in 1987! The thing that's a little sad about it is that Rifkin has a lot of really interesting things to contribute to the discussion of time and the politics of time. His chapter on Chronobiology got me considering the time within the body in a way I hadn't before. His thoughts on synchronization and the history of schedules and calendars are really illuminating. However. The chapters warning us of the nightmare to come, wherein computers will have taken over the world and we'll all be programmed into a techno-hell are just - wow. There's a lot to be said for the way computers HAVE made a difference in how we think of time but this guy is so afraid of the future we're in, that it's all a little silly. He doesn't know about the internet yet in 1987. I want him to rewrite this book for now. I want to know what he thinks now that he likely has a computer, rather than being afraid what one will do to him.