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Like Freakonomics, but actually good

I feel a little unconvinced that google searches are a good proxy of people’s true beliefs and wishes generally except in a few cases. I also didn’t like his detached discussion of racism and violence that have real world impact. That’s not exactly a problem with his scholarship but I didn’t like it. One major issue I couldn’t shake was the bisexual erasure in discussion of who’s gay. He also talked about himself a little too much. There some standout topics he touched on that I did enjoy, largely discussing the work of other economists. His work around what things people seem worried about was interesting and his general look at voting trends was pretty clever. I’m just not convinced of a one to one definitive conclusion on the individual level from the data

I thoroughly enjoyed this book - perhaps a tad too many baseball mentions but overall it was fascinating. Google really does know everything!

The premiss (focused mostly on America) is to show how Big Data helps us to understand human nature in ways we never have been able to before. Everybody lies (thus the title): to themselves, to pollsters, on social media etc. But home alone with your anonymity and google - what are you typing into that search bar?

The millions of searches paint a far more accurate picture of what America hates, likes, enjoys, and thinks about than any other data and that ‘big data’ can be used for lots of good: medical diagnosis, stopping child abuse, proving that attending the best school instead of a solid one actually have little effect on future incomes, etc.

An ongoing theme throughout the novel is how big data predicted Trump’s ride to victory on the wave of racism that already existed, not that he created and that really ‘zooming into’ Big Data is where the heaps of information can be found.

I hope we get more from this author and his mind-blowing work!
funny informative fast-paced

Super interesting analysis of big data vs self-proclaimed behaviors.
Definitely aimed towards the type As who find freakonomics exciting.
funny informative medium-paced
informative medium-paced
medium-paced

Feels very much like Freakonomics, if Freakonomics were focused mostly on porn.

The author admits as much in the conclusion.

Brilliant. Changed the entire way that I do my job. It is a fresh approach to data science in the digital marketing world.