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Liked it but liked it less the more I read. The conclusion was far too long and too focused on what it should be instead of just being something. If you have difficulty with the conclusion, it shows the issues with the work itself.

I really liked this book. It’s easy to read, provocative, fascinating and the author was very likeable. He particularly focused on social science and as someone currently working in public health research, I agree that we should be making better use of big data while understanding its limitations. It’s not comprehensive but doesn’t aim to be, instead providing illustrations of the potential of big data across a range of fields. I particularly like how he’s upfront about what big data can’t do and discusses the ethics; he’s clear that big data for its own sake isn’t important, it’s about asking the right questions and having the skills for careful analysis, as in any research field.

I will never think about Google in the same way again.

So many ideas to think about

I read this in like 7th grade and was obsessed. I did a book report on it and the teacher gave me an 100 without really reading the report because she thought I was a bit of an overachiever for reading this book. I wasn't an overachiever I was just mesmerized by data collection. Anyway, I'm good at stats now.
informative slow-paced

I learnt some things from this, but overwhelmingly couldn't get past the narrow perspective of the author bitterly flavouring the entire text.

Finally a sociologist used the barrage of data we have nowadays.
A very informative and precise book.
Not a 5 starrer though, I was expecting it to blow my mind (it didn't).

Fun!
challenging informative inspiring fast-paced

I really enjoyed this perspective on how to use big data. Basically the authors are different. Is that big data is valuable because it lets us zoom into smaller data.

The author does a very good job of the value of the data clear but also explain the limitations of data when it becomes too big.

Also this book is full of great anecdotes to tell it parties.
medium-paced