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46 reviews for:
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Oren Klaff
3.66 AVERAGE
46 reviews for:
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Oren Klaff
3.66 AVERAGE
This book was interesting. I learned a thing or two about how salespeople see the world. The basic message is to try to appeal to emotions rather than intellect to retain the audience's attention, since the human brain is programmed to turn off intellect to save energy. He describes how to frame situations to get the audience emotionally engaged (novelty, anticipating reward, wanting what they can't have, feeling time pressure, but not feeling threatened) and wanting whatever you're pitching.
There are some interesting ideas here, but I'm not totally convinced by his "playful" tough-guy moves to get rude clients to respect him. The book can also feel like "The Game" (the book about the community of "pick-up artists" that swap tips on how to get girls at bars) for sales, often speaking in terms of who's the alpha and who's the beta. Nonetheless, it's an easy read and most of the advice rings true (even though I know nothing about sales and couldn't accurately evaluate his advice).
I'm looking forward to reading more books on sales since this book claims it's totally new and revolutionary compared to older sales books. I want to see if that's really true.
There are some interesting ideas here, but I'm not totally convinced by his "playful" tough-guy moves to get rude clients to respect him. The book can also feel like "The Game" (the book about the community of "pick-up artists" that swap tips on how to get girls at bars) for sales, often speaking in terms of who's the alpha and who's the beta. Nonetheless, it's an easy read and most of the advice rings true (even though I know nothing about sales and couldn't accurately evaluate his advice).
I'm looking forward to reading more books on sales since this book claims it's totally new and revolutionary compared to older sales books. I want to see if that's really true.
The book has its merits, although I had hard time reading it to the end. The author introduces a very particular pitching technique, which relies more on so called hot cognition (power relationship and emotion) as opposed to traditional 'pushing' selling techniques. I recognised a lot what mr Klaff talks about - and giving both vocabulary and some tips here are the book's merits in my view. Plus, power framing or hot cognition applies much more broadly than juts in high-value pitches. However, the book is written in such a pseudo-science, pick-up artist style that reading it is really annoying (well, at least for me).
Some nuggets of wisdom, but would have much rather consumed it as a blog post or a 20 min video...
Some nuggets of wisdom, but would have much rather consumed it as a blog post or a 20 min video...
This book is exactly what’s wrong with the world / business today. A ton of pop-science, hacking your way to success, total focus on sales, instead of delivery,… It’s the exact opposite of my world view defined by Dieter Rams: “less, but better”.
That said, I still recommend you read this. Not as a recipe book but as an antidote to people who come to you with this frame of mind.
That said, I still recommend you read this. Not as a recipe book but as an antidote to people who come to you with this frame of mind.
A very old-school way of thinking/behaving. Perhaps this was relevant in the 80’s and even 90’s but nowadays, if anyone treated me the way he’s suggesting I treat others, I’d never get any business. Although maybe too it’s about industry.
funny
informative
inspiring
medium-paced
maybe Oren was pitching his methods to me through this book, which yielded the high ratings. but isn't that the whole point?
really great book that challenges conventional methods and provides a methodology to social interactions.
I personally believe most of his results are due to practice rather than merely using these "methods". nonetheless, awareness is the first step.
really great book that challenges conventional methods and provides a methodology to social interactions.
I personally believe most of his results are due to practice rather than merely using these "methods". nonetheless, awareness is the first step.
An interesting book that combines Neuroscience and Pitching (the art of selling something). Since I had prior interest and had read "Thinking, Fast and Slow" by Daniel Kahneman, this book made a lot of sense to me. Since it is a model that is very personal in nature, all the case studies are the author's own, so it may seem a bit hyperbolic at times. But the explanations are sound (backed by neuroscience)and hence encourage one to take them seriously. The problem with most self-help books is the author tends to give repetitive explanation to support their theory, but to this author's credit he has kept them minimal making this book a rather easy book to read and enjoy.
Seemed like a safe gamble to check this out and it feels like it was. It is a very different way of doing business and since I will need to be pitching in one way or another soon, seems worth it to give it a shot. Listening to it being read by the author also gives insight into how he delivers pitches.