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kellylynnthomas's review
2.0
To me, this book came off as an Amazon- and Apple-worshipping corporate shill. Parts of it were useful, as the authors broke down the history of storytelling and the parts of storytelling in a way that I haven't seen before. But after that, it goes downhill, fast.
Perhaps it was my expectation that this was a book on content marketing and creating genuine connections with customers, but I found the focus on big budget commercials and billboards off-putting. The only real "content" marketing the authors touched on was Colgate's Dental Health center. Otherwise it was a lot of, "Jeff Bezos is so amazing because he banned Power Point presentations!" and "OMG the I'm a Mac commercials are SO INCREDIBLE!!!!!!!!!!! Don't you just love how they tell a story???????"
And thanks, but no.
Perhaps it was my expectation that this was a book on content marketing and creating genuine connections with customers, but I found the focus on big budget commercials and billboards off-putting. The only real "content" marketing the authors touched on was Colgate's Dental Health center. Otherwise it was a lot of, "Jeff Bezos is so amazing because he banned Power Point presentations!" and "OMG the I'm a Mac commercials are SO INCREDIBLE!!!!!!!!!!! Don't you just love how they tell a story???????"
And thanks, but no.
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