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An interesting read that provides you with plenty to think about in terms of how we are being nudged in various aspects of our lives daily.

I found it abit hard to get through once the authors started using very American and unrelatable examples.

This is a good read for someone who is into policy making or government service or basically a profession in which one nudges people.
informative medium-paced

Thaler and Sunstein propose the Nudge as a outcome focused policy tool for governments, private firms and individuals. Basically they unpack the flaws built into mainstream economic thinking with a behavioural economics lense. Humans are perfectly self interested without satiation of consuming any good. Stupid.
So they theorise how a system of paternalist libertarian nudges can help people reach better outcomes. Basically it’s a system of choice in which the least powerful and least knowledgeable person can be nudged to their own benefit.
Interesting and well written.
informative reflective medium-paced

Letdown
funny informative lighthearted reflective fast-paced
informative medium-paced

Really made me think about how and why I make the decisions I make. And nudged me to reevaluate my retirement savings plan!

All app designers, salesman, and anyone else helping people make choices (including parents) should read this. An insightful look into how and why we choose and most helpfully, how we can do it better.
informative lighthearted reflective slow-paced

The stars I gave do not reflect its quality perhaps. 

I simply found it boring. It did not speak to me at all. Don,t expect techniques on Nudging, or a method. 
Expect lecturing A LOT of talk about insurance and retirement.