challenging informative medium-paced

I loved this book, which is all about "choice architecture," the idea that the way we structure choices for people can have a surprisingly large impact on the decisions they make. Thaler and Sunstein convincingly argue that this is the case, that there is no truly neutral way to present choices, and that policymakers should structure choices in a way that encourages better outcomes. They advocate for "libertarian paternalism," or encouraging people to make decisions in their own best interest while allowing them to easily opt out of that decision if they so choose.
Thaler and Sunstein fill this book with fascinating examples of choices we all have to make and ways that they could be restructured to optimize outcomes. I would highly recommend this book to anyone in a leadership, management, or policy-making position.

Great but surprisingly dense. Loved the theory and upfront chapters, but about halfway through I sloooowed to a crawl once it started getting deep into public policy, finance, etc.
funny hopeful informative medium-paced

A must read for anyone interested in behavioral economic or public policy. I like Freakonomics (Dubner), Influence (Cialdini) and Behave (Salpolsky) better, and they scratch the same itch. But if you like any of those, you really need to read all of them.

http://blog.strajk.me/book-nudge

Buen libro en el cual a través de la arquitectura de las decisiones y pequeños empujones se le ayuda a la gente a tomar decisiones mejor informadas.

El concepto es muy bueno y se puede aplicar para cualquier ámbito de la vida diaria. Sin embargo me parece que el libro es repetitivo en la explicación del concepto y su implementación.
informative inspiring reflective slow-paced
informative medium-paced
challenging hopeful informative reflective medium-paced