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funny
informative
reflective
medium-paced
This book is now really very out of date , even with the post script about the 2008 financial crash! Especially being British I felt much of it was very cautious compared with what is now standard practice, and found the chapter on marriage rights a glance back into an older generation (I was 13 when it was initially published) but not something I could engage with. That being said it’s chatty tone is engaging and if nothing else it’s a very eye opening look into America pre Obama! I already knew a lot of behavioural science so this was mostly read for interest as the sort of mother text
Definitely worth the read if you’re interested in behavioral economics. And even if you’re not, every person should read the chapters on money!
informative
reflective
medium-paced
I think behavioral economics is an interesting field (so do the Nobel Prize judges), and this is a good look at designing choice architecture to encourage certain choices. It got overly long examining the Swedish pension system, was thought-provoking and somewhat hopeful regarding climate change.
Nudge provides some incredibly useful terminology for understanding human behavior in connection with everything from advertistments to global crisies. Specifically, I appreciated the coining of terms like 'choice architecture', 'nudge', and 'sludge' - they reveal the reality that there is no such thing as a neutral question and effectively explore strategies for nudging individuals to make the choices that would be more benificent to themselves and their communities (a philosophical standing the authors call Libertarian Paternalism).
Overall, I really enjoyed the assertions made and the easy-going exploration of how choices are presented to us and how our lizard-brains (or maybe our emotional/non-rational side, to reference Hume/Haidt) tend to determine most choices we end up making, even if we believe ourselves to be acting fully rationally. I'm going to be much more thoughtful about things like policy propositions, health care options, extended warranties, and advertistments when I encounter them because of what I learned from this book.
That being said, I was a bit frustrated by the section on climate change, which feels insufficient to me and I was also a bit uninterested in the general discussion of economics - I'm not against the points they're making necessarily, but my eyes did glaze over a bit during those sections.
Overall, I'd recommend this book to anyone interested in behavioral science and how it might relate to things like politics and day-to-day decision making.
Overall, I really enjoyed the assertions made and the easy-going exploration of how choices are presented to us and how our lizard-brains (or maybe our emotional/non-rational side, to reference Hume/Haidt) tend to determine most choices we end up making, even if we believe ourselves to be acting fully rationally. I'm going to be much more thoughtful about things like policy propositions, health care options, extended warranties, and advertistments when I encounter them because of what I learned from this book.
That being said, I was a bit frustrated by the section on climate change, which feels insufficient to me and I was also a bit uninterested in the general discussion of economics - I'm not against the points they're making necessarily, but my eyes did glaze over a bit during those sections.
Overall, I'd recommend this book to anyone interested in behavioral science and how it might relate to things like politics and day-to-day decision making.
funny
informative
inspiring
medium-paced
informative
medium-paced
This book presents a powerful concept in an understandable and approachable way. While some of the examples seemed oversimplified, this book kept me engaged throughout and left me wondering how I utilize psychological nudges to improve the various settings I a part of.