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Skip this and just read Youtility. They're basically the same. Both are shameless promotions of the authors marketing consulting business with a few good, critical ideas thrown in. One of those topics that would be better placed in an article in Harvard Business Review or Inc., not enough content for an entire book.
This book was a wonderful overview of what content marketing is, why you should use it and a step-by-step guide of how to use it. I definitely recommend it to anyone in charge of marketing their business.
More like 2.5 stars. Was fine. Picked up a few tidbits, mostly reinforced things I already knew, read. Probably a better read for true beginners.
informative
Good for people working in content marketing or marketing. Extremely useful and full of strong advice from someone who's been at the forefront of this field for a while. Not so useful for anybody else, and even though this book was released in 2013, it's feeling a little dated already.