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Get used to the word milieux. 
This book is a bulwark to our constant surveillance. I’m so happy it exists, despite making me grasp how thoroughly over a barrel we are. 
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This book could have easily been 1/4-1/3 the length it was. Over 700 pages (24 hours audiobook) and so much of it was repetitive or prolonged metaphors. The first 70% of this book didn't seem to know what the overall thesis was other than "surveillance capitalism is bad". 

It wasn't linear. It seemed to jump around from company to company and technology to technology. There was an entire chapter on authoritarian/totalitarian regimes of the 20th century that seemed unnecessary. I feel like a well stated argument could have summarized the attempted comparison much more succinctly.

Considering the volume, I was shocked at how little substantive material this book actually contained. It was full of overwrought metaphors that detracted from the overall message.

I would have likely rated this book much higher if the content had been better edited. Such a narrow scope should not have taken this long to communicate.
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Absolutely terrifying and very dense. Might be easier to grasp on the page.

Finished this as an audiobook after reading the first chapter for class. Very informative and valuable as an eye-opener on the scope and scale of surveillance capitalism, how it got started, and where it intends to go next. I echo other reviewers when I say that Zuboff can get a little too flowery in some of her passages, but I appreciate her style of metaphorization and of building her argument using a progressive string of invented terms like "the will to will" and "Big Other," it helped me to follow the path of her argumentation better. It's unfortunate that her educational and ideological pedigree prevent her from taking the obvious (to me) step of proclaiming that surveillance capitalism is just the next evolution of capitalism as it always is: extractive, rapacious, unconcerned with human lives, always seeking out the next frontier to expand into because it must expand into those frontiers in order to continue existing.
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Thoroughly depressing and infuriating, in the best way?
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