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sunsun886's review against another edition
5.0
"The best teams are Spock-like. They embrace data while encouraging and inspiring everyone working on a product to look beyond what can be measured to what might be valued.
You can optimize everything and still fail, because you have to optimize for the right things. That's where reflection and qualitative approaches come in."
You can optimize everything and still fail, because you have to optimize for the right things. That's where reflection and qualitative approaches come in."
ohmycookies's review against another edition
4.0
Moest ik lezen van school, wel een interessant boek!
mollyk's review against another edition
3.0
Good, consise, and just enough humor (ha) to not make the topic dry!
mr_llama's review against another edition
5.0
Incredible book full of UX insights. Lots of practical advice to incorporate in your work. This talk by Erica Hall is basically a summary of the book - https://www.youtube.com/watch?v=Dl9vtSkCjtk
kclem's review against another edition
5.0
I wish I had found this book 5 years ago. Instead, I have spent 1/2 a decade learning to convert academic research experience into product/ux research. This is one of those books I will keep handy for the rest of my career as I mentor others in conducting product research. It is a short, to-the-point, pragmatic guide for anyone looking to bring the benefits of research into real-world contexts.
velenchew's review against another edition
3.0
A clear illustration on the importance of research before design and the difficulty in real work environment persuasion to convince the importance of research.
tamysfonti's review against another edition
informative
fast-paced
4.5
Great book, the first one in 2023 (01/04). To any professional that wishes to pursue a career as a researcher, although, obviously, the book focuses on technological areas.
With the constant growth of the user experience field, this books is a must so that UX professionals know when they have reached an acceptable amount of data, while how to achieve them and which tools to use.
With the constant growth of the user experience field, this books is a must so that UX professionals know when they have reached an acceptable amount of data, while how to achieve them and which tools to use.
a_solitary_bear's review against another edition
For me it was a good introduction to research, but skewed too heavily on the domain of technological design. I should have known this, coming from A List Apart, but the vague details on their web site were enough for me to dive in. I'm glad I did, and I achieved what I wanted from this book, which was to understand research and how I might apply it to an upcoming presentation I am preparing.