16 reviews for:

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

3.59 AVERAGE

kelliroberts's review against another edition

2.5

hopeful informative reflective fast-paced

jessilyn_cortez's review against another edition

1.0

informative slow-paced

atjphoto's review against another edition

5.0

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So much wisdom and common sense, all in little bite-sized pieces. A great reference!

blueeyedvt's review against another edition

5.0

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Great book, easy to read.

sting8's review against another edition

4.0

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There are no earth-shattering ideas in this book, but it's a quick read and an excellent reference guide specifically geared towards services marketing.

dennisfischman's review against another edition

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This book read like a series of interrelated blog posts avant la lettre. I just wasn't in the mood.

dakotahgummauthor's review against another edition

4.0

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A little out of date, but it had some good points for people marketing services, and even for those marketing products.

kiwa_weads's review against another edition

3.0

informative reflective

rdlevitt's review

4.0

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Basic but important insights for marketing. Forces you to step back and start at square one with customer perception, messaging, etc.

pauljacobson's review against another edition

4.0

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I enjoyed it but feel like I need to read it again. I didn't read it in one go and I'm pretty sure I lost something in the gap.