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286 reviews for:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
3.78 AVERAGE
286 reviews for:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
3.78 AVERAGE
This may be the worst book I’ve ever read. I slogged through the first half and skimmed through the last. Like many other reviewers have pointed out, this book contains enough useful information to fill a pamphlet; the rest is just garbage. More than I hate the author for writing such dribble (he’s just after an easy buck) I am ashamed of the editors that let this trash be published. What’s with all the random open ended pointless quotation marks? I feel dumber for having read this.
You will literally never guess the plot twist in chapter 12
This is not the first business book I’ve read that uses an allegory to make its point. It’s… a choice. I really liked this book though. A must-read for small business owners.
informative
inspiring
fast-paced
inspiring
medium-paced
Timely for me and I took away a couple pointers for my own small business eco-guides.
I read this for a class at my university and I really enjoyed it. There were many concepts that I think helps when considering how to run a business. Thinking of it from a franchising perspective I thought was extremely helpful and can help change a business into a success and not stressful for the founder.
It did bother me how much he uses "he" pronouns when he is talking generally about what an entrepreneur can do to help their business. I know this was made over 25 years ago, and it was a VERY different time back then but it bothers me. I don't see myself in the pages. Luckily his example throughout the book is of a woman, or else I would have struggled even more than I already do!
It did bother me how much he uses "he" pronouns when he is talking generally about what an entrepreneur can do to help their business. I know this was made over 25 years ago, and it was a VERY different time back then but it bothers me. I don't see myself in the pages. Luckily his example throughout the book is of a woman, or else I would have struggled even more than I already do!
This book has held up better than you'd expect. I read this not as someone who plans on becoming an entrepreneur but someone who just likes a good business book that can challenge my old modes of thinking.
That being said, it reads a little cheesy at times like it's written as a fable. And some of the advice truly is outdated. At one point Gerber cites the statistics on making a sale when human touch is involved and therefore you should make a point to have a small moment of contact or touch with every customer. ABSOLUTELY DO NOT DO THIS. And in the section on color and the psychology of color in marketing he spends so long talking about how IBM knew what they were doing when they chose their shade of blue and all the research on blue, which I don't think is wrong, but then went on to talk about how disastrous it would have been if they'd gone with orange. Well in 2021 we are all aware of Amazon and orange doesn't seem to have hurt them one bit. AWS, honey. Look it up.
That being said, it reads a little cheesy at times like it's written as a fable. And some of the advice truly is outdated. At one point Gerber cites the statistics on making a sale when human touch is involved and therefore you should make a point to have a small moment of contact or touch with every customer. ABSOLUTELY DO NOT DO THIS. And in the section on color and the psychology of color in marketing he spends so long talking about how IBM knew what they were doing when they chose their shade of blue and all the research on blue, which I don't think is wrong, but then went on to talk about how disastrous it would have been if they'd gone with orange. Well in 2021 we are all aware of Amazon and orange doesn't seem to have hurt them one bit. AWS, honey. Look it up.
A few goods ideas, but I really couldn't stand the "Sarah" segments. Also I don't know how well the franchise model applies to tech companies. Gerber seems to think rules and procedures are all you need.