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sutoscience's review
4.0
A good book on the intersection of marketing and storytelling, if a bit light on information.
melhomme's review
3.0
Some useful insights regarding storytelling in marketing. Too much advertising of author's company.
nijahusa's review
5.0
Really good, concise branding / marketing book that any entrepreneur or someone interested in business should read !
herrkelm's review against another edition
hopeful
informative
fast-paced
5.0
An extremely digestible guidebook for clarifying and identifying your brand message. I wish I had read this years ago but I'm excited to have concrete steps to implement success.
liketheday's review
3.0
Definitely an interesting read but I need some more time to figure out how to implement this.