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3.74 AVERAGE
3.74 AVERAGE
I thought this book had some really interesting points. I'm going to spend some time thinking about how to apply long-tail thinking to my own business and how and what niches to target. Very quic read anyway.
I've always been interested in how the Internet has changed our lives, and Chris Anderson does an excellent job of explaining how it has enhanced niche marketing enabling us to find those rare items that appeal to a smaller group of people. As a librarian I want to have a better understanding of how we classify things so that others can find them so it's easy for me to see how the long tail applies to my field.
Chris Anderson escribió en 2004 un fantástico artículo en Wired.com titulado The long tail. Sobre ese artículo construyó un blog, thelongtail.com, que luego convirtió en libro. Las premisas del autor son tres:
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy importante de las ventas totales.
El autor cita numerosos ejemplos, como Google, Amazon, Netflix, Yahoo... y muchas empresas más (todas ellas digitales, claro).
El libro está muy bien argumentado y es claro y comprensible. Y da un giro muy grande a la concepción de los negocios de venta minorista. Absolutamente recomendable.
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy importante de las ventas totales.
El autor cita numerosos ejemplos, como Google, Amazon, Netflix, Yahoo... y muchas empresas más (todas ellas digitales, claro).
El libro está muy bien argumentado y es claro y comprensible. Y da un giro muy grande a la concepción de los negocios de venta minorista. Absolutamente recomendable.
A very interesting read.
- Spread out access to means of production widely and more can generate.
- Drop distribution costs and more can consume.
- Provide easy to use filters and more people find the best of the many niches.
This is our internet at work and changes economics for the dismal science of resource scarcity to that of abundance (well, attention/ability to consume is still scarce). This looks like the spread of the open source ethos from software throughout society. A society of producer/consumers where talent within a niche can be expressed, enjoyed and capitalized upon seems like a vibrant hopeful future where I can both find what I want and participate where I want.
- Spread out access to means of production widely and more can generate.
- Drop distribution costs and more can consume.
- Provide easy to use filters and more people find the best of the many niches.
This is our internet at work and changes economics for the dismal science of resource scarcity to that of abundance (well, attention/ability to consume is still scarce). This looks like the spread of the open source ethos from software throughout society. A society of producer/consumers where talent within a niche can be expressed, enjoyed and capitalized upon seems like a vibrant hopeful future where I can both find what I want and participate where I want.